This position will help to drive website and digital efforts and internal and external communication strategies in order to promote enrollment goals for both the Silver Spring and Oakton campuses. This is an integral, cross-functional role that will work closely with the Admission team to drive inquiries, increase retention, and promote brand awareness through comprehensive multimedia storytelling and related initiatives.
Oversee marketing and community outreach calendars for all constituent groups.
Manage the website and social media platforms ensuring Siena is consistently creating and delivering intriguing content- blog and video.
Marketing Plan—Develop and implement a comprehensive marketing plan for Siena that engages internal and external constituents in the support and promotion of the school. Establish an annual social media editorial calendar
Strategizing to position Siena in the digital realm in ways that align with key priorities and institutional goals
Web-Based Marketing—Provide oversight and leadership to the school’s website by regularly updating the content, news, and videos. In addition, utilize web-based marketing strategies to increase the online presence for the school including the effective use of social media sites and search engine optimization for the website. Implementing website best practices including SEO, responsive design, and personalization
Digital Marketing- Research and recommend new digital tactics to increase digital presence and reach. Monitor all social media activity and prepare monthly reports. Manage online school review sites including Private School Review, GreatSchools, Niche, etc. Manage paid advertising campaigns. Using analytical tools, tracks success and engagement across all platforms, to ensure maximum impact and brand awareness.
Word-of-Mouth Marketing—Develop and implement an effective word-of-mouth marketing strategy that will create internal and external buzz for the school.
External Marketing—Develop and implement an external marketing effort that will generate increased awareness for the school within all of its target constituencies including parents, faculty/staff, grandparents, alumni, donors, and friends, as well as within the community.
Siena’s Brand—Provide leadership to the school community for Siena’s brand by enforcing brand standards as well as reviewing and approving all collateral and web-based communications.
Create and maintain a library of digital publications, including handbooks, resource guides, and other schoolwide publications
Collaborate with other Marketing & Communications Team members on photography, video, and graphics, copy, website, and social media platforms.
Develop and execute a communications strategy in partnership with the Director of Admissions
Other duties as assigned
This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee and is subject to change based on the needs of the school.
3-5 years of experience in MARCOM and Team Management
Additional Salary Information: The position includes a competitive salary, commensurate with experience, and benefits package including but not limited to: health, dental and vision insurance, retirement plan, and professional development opportunities.
Internal Number: 4549
About The Siena School
The Siena School (www.thesienaschool.org) in Silver Spring, Maryland, is in its 15th year with an expanding enrollment. The Siena School has become a national leader in educating bright, college-bound students with mild to moderate language-based learning differences. Siena enrolls approximately 40% students of color. The school focuses on the professional development of its staff who are regularly published and have presented at national and international conferences, including the NAIS Annual Conference. Siena is accredited by the Middle States Association of Colleges and Schools.
The Siena School is committed to equitable hiring practices, and enthusiastically encourages professionals of all backgrounds to apply.