Stanford Medicine is seeking a Social Media Producer to join the Office of Communication to develop and implement initiative-level digital community strategy. This is a full-time position with excellent benefits.
Lead community-building through social media channels, blogs and the web.
Manage development and implementation of a digital community strategy to engage a global audience and build Stanford Medicine's brand reputation.
Responsible for management of digital channels and/or the web. Oversee editorial strategy and voice (of the content through the channels).
Partner with internal stakeholders, such as program teams, service teams, IT, and campus partners, to achieve program goals.
Manage audience complaints, reputational issues, and other high priorities on digital channels.
May hire, coach and manage teams.
More specifically this person will:
Help execute Stanford Medicine's digital media strategy by producing content and managing day-to-day operations of various social media channels, including but not limited to Twitter, Facebook, LinkedIn, Instagram, and YouTube; work with Director of Digital Media to conceptualize and execute engagement-building social campaigns.
Manage and produce compelling content: research and pitch story ideas to the Scope editor; oversee an editorial calendar and publishing schedule for multiple social media channels and help create video shorts and audiograms.
Using a variety of analytics tools, measure and assess the effectiveness of various digital media platforms and campaigns. Optimize and improve efforts to grow followers, traffic, and loyalty. Use social listening tools to monitor Stanford Medicine's reputation. Also prepare monthly and campaign-based metrics reports to be shared with the Stanford Medicine team and leadership.
Attend and cover priority events for the medical school (including but not limited to Health Policy Forums, the Dean's Lecture Series, ChildX, MedicineX, and data science conferences) by live tweeting, writing blog entries and creating social media posts.
Develop and maintain relationships with social media influencers and social media professionals across campus; develop content partnerships with other Stanford offices and external organizations to amplify Stanford Medicine's key objectives. Also identify emerging social media technologies and, under the direction of the Director of Digital Media, pursue new content opportunities.
Work on special projects and perform miscellaneous duties, including advising faculty and other medical school offices on using social media tools; preparing presentations and awards applications for annual competitions; helping staff events such as Med School 101; and generally assisting the Director of Digital Media as needed.
* - Other duties may also be assigned.
KNOWLEDGE, SKILLS AND ABILITIES (DESIRED):
Experience writing about medical and scientific news.
Familiarity with social media publishing platforms, analytics tools, and monitoring and listening tools (such as Khoros, Hootsuite, Google Analytics, and Union Metrics).
Familiarity with design tools like Photoshop and Canva.
Video or audio production skills a plus.
EDUCATION & EXPERIENCE (REQUIRED):
Bachelor's degree and minimum 3 years of relevant experience or a combination of education and relevant experience.
KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
Expertise in all major social platforms (such as Twitter, Facebook, Instagram, LinkedIn, and YouTube) and have knowledge of other networks (such as TikTok and Reddit).
Experience developing and producing well-written and visually engaging content for social media.
Excellent writing and analytical skills.
Demonstrated problem solver.
Ability to work independently to meet expected deadlines and schedules.
Constantly perform desk-based computer tasks.
Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
Occasionally grasp forcefully, writing by hand.
Rarely sort/file paperwork.
* - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
Occasional work on evenings and weekends.
Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Location: School of Medicine, Redwood City, California, United States Schedule: Classification Level:
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 12000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu. Stanford is an equal empl...oyment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford also welcomes applications from others who would bring additional dimensions to the University’s research, teaching and clinical missions.