Newsletter and Audience Engagement Manager

Our goal at New England Newspapers Inc. is this: Make The Berkshire Eagle, Bennington Banner, Brattleboro Reformer, Manchester Journal, UpCountry Magazine and its related special sections and other publications the best regional news group in the United States. 

We are an audience-first, digital news organization that produces a traditional newspaper downstream in the process. You need to be a digital self-starter who works fluidly on digital story-telling platforms — from our own CMS to video to audio to social media and beyond — to ensure we are the No. 1 source of news and information in Berkshire County and beyond.

Position: We are seeking a Newsletter and Audience Engagement Manager to oversee our digital products and identify opportunities for digital products. Our ideal candidate will have experience in media or product management. They will manage the organization of our various newsletters and be responsible for improving and developing new products that engage our readers on platforms including live blogging, video and podcasts.

Objectives of this Role

• Improve and augment our newsletter strategy
• Plan, organize, edit, write the content of key newsletters for our daily, weekly news marketplaces
• Create new ways to grow our email lists. 
• Identify opportunities to reach new audiences with existing, new newsletters
• Use metrics to regularly improve newsletters. Evaluate, analyze, and understand the voice of the customer through a variety of data sources
• Develop new product strategies and improve our current products through use of on-site user data
• Participate in market research, validation and analysis to identify opportunities for new and existing features and functionalities
• Build out our consumer-driven revenue strategy, including initiatives to drive both new subscriptions and retain existing subscribers, through newsletters
• Report on results through dashboards and regular updates
• Work in tandem with content, product, audience, marketing, advertising/business teams

Skills and Qualifications

• Experience in digital publishing or product management
• Email creation and newsletter management experience preferred
• Knowledge of email tools like Active Campaign, etc.
• Analytical, prioritization, organizational skills
• Knowledge of analytics tools, ability to analyze data
• Usability and customer-focused design experience a plus
• Oversee, guide others in production of newsletters

Please send your resume and a cover letter to kmoran@berkshireeagle.com. In your cover letter, please tell us about two newsletters and why you love them. If you have any personal internet projects that you’re particularly proud of, please mention those as well.