University Description: The University of San Diego, a contemporary and engaged Roman Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity's urgent challenges.
Detailed Description: Under the direction of the Director of Brand Marketing and Creative, the Communications and Media Relations Manager supports the communications of all School of Business programs, events and initiatives and helps uncover valuable opportunities for enhancing the reputation, promotion and visibility of the University of San Diego School of Business thought leadership and overall brand. The Manager is responsible for the School's content strategy by researching, writing, editing and copywriting feature stories, articles and news items for the website, newsletters and social media in a way that position the school and its programs uniquely in the market. The Manager also oversees the School of Business media relations strategy serving as the School's primary point of contact for media related opportunities, producing press releases and media pitches in collaboration with USD's office of media relations, and responding to media requests on behalf of the School. The Manager hires, trains, schedules and supervises student employees that support maintenance of the School's CRM database, and the distribution and management of the School's digital assets.
Duties & Responsibilities:
Manage the School of Business content strategy, website content, and write, research and edit articles for the School. Serve as administrator for School of Business digital assets.
Works with the Director of Brand Marketing and Creative to establish strategies for consistency of communication across the School and in alignment with the university
Develops, manages and maintains School of Business' content strategy in alignment with School's overall marketing strategy and goals
Actively manages and oversees the School of Business website, including: o
Research, write and edit content for School's website
Independently conduct interviews, write and edit content for School's news center, spotlight stories, faculty thought leadership and event postings following AP writing style guidelines and brand consistency
Review and approve all new and updated website content for the School including events and mypostings submissions
Work with all units of the School of Business in maintaining consistency and branding in all materials by reviewing and approving web pages, newsletters, emails, videos, flyers, online ads, etc.
Works directly with School's website maintainers to ideate new website content and to implement new website pages and designs
Manages, maintains and ensures overall site integrity o Maintains School of Business online directory and add new profiles
Liaise with web team to troubleshoot issues on School of Business website
Highly skilled in USD CMS system to support other units in their webpage creation ensuring the portray of information in the best and most visual manner possible
In charge of reviewing all printed and digital materials to ensure they follow the School of Business and USD branding guidelines and AP style
Communications and Media Relations
Serves as liaison to University Communications for the purpose of enhancing the School's reputation, creating greater visibility and promotion of its faculty, student and alumni achievements, and special events through internal (e.g. USD Magazine) and external outlets (local, national and international publications).
Collaborates with external PR agency and USD media relations team in writing and distributing news releases, public service announcements, and media alerts for print, broadcast, and electronic media
Writes contributing articles for the USD School of Business and USD news sites in collaboration with the marcom team
Creates a strategy and a streamlined process to develop, write and place OpEd's from School's thought leaders
Proactively pitch news and feature story ideas to the USD media team and develop long-term projects to promote key people, programs, and initiatives within areas of responsibility
Work to increase the visibility of the School's faculty, and key administrators as spokespersons in their respective areas of expertise
Keep track of editorial calendars as well as measurement and analytics to show effectiveness of media relations outreach
Develops and implements rankings communications strategies including drafting press release, email announcement, story for School's news center and distribution strategy
Reputation management and promotion of the School of Business, faculty thought leadership and its initiatives
Develop, manage and implement digital strategy for social media, email marketing campaigns and media relations targeting audiences including current students, alumni, donors, community supporters and other constituents
Create and deliver content via social media outlets (LinkedIn, Twitter, Facebook, email, YouTube, etc.) while using judgement to maintaining a consistent brand tone and voice
Create and deliver email marketing content for School's centers and departments
Work with School of Business directors, faculty and staff to enhance and extend the School of Business brand through all media by promoting core values and attributes through storytelling
Collaborate with all School of Business staff/faculty/admin to collect content for social media platforms and distribute appropriately to targeted audiences
Manage the creation of social media videos and live video sections
Manages social media student ambassadors program
Manage the development and implementation of School of Business monthly dean's newsletter. Curate and compose stories targeted at multiple School of Business stakeholders including alumni, enrolled students, staff/faculty, peer institutions, etc.
Submit content for USD monthly internal and external newsletters including Faculty Newsnotes, Torero Weekly, Parents newsletter, President's Postcard, etc.
Track social reach and reputation using Google and other analytic tools and make decisions to adjust School of Business digital strategy accordingly for further brand exposure and lead generation.
Track newsletter analytics such as reach, open rates, engagement, etc.
Write copy and work with external vendors including designers, printers, content writers and mail processing services to develop and execute content jobs, such as, flyers, HTML email, website content and landing pages for School of Business initiatives
Assemble and organize relevant information and contribute to drafting reports that analyze trends and traffic against benchmarks
Other duties as assigned
Hire, train and supervise student employees that support maintenance of CRM database, content creation, social media tactics, video creation and general office tasks including department's expense report, maintaining inventory of collateral and equipment, digital assets, and more.
Other duties as assigned
Job Requirements: Minimum Qualifications:
Bachelor's degree from an accredited college or university.
3 years of related experience in marketing including social media, content creation through storytelling, email marketing and/or related field
Master's degree from an accredited college or university
3+ years of direct marketing experience related to product marketing, campaign planning, digital marketing, messaging, positioning, and/or copywriting
Performance Expectations - Knowledge Skills and Abilities: Knowledge of and experience with:
Excellent communication skills on the phone and in person. Strong command of the English language including grammar, spelling, punctuation, formats, proofreading, and syntax
Experience working in an institution of higher education
Knowledge of the Federal Work Study program including employment, budget and evaluation.
Experience using or managing CRM databases including, but not limited to, data entry, email marketing, creating query parameters, producing reports, mail merges.
Experience using CMS systems and developing content for web
AP style expertise
Performing in a changing technological environment and being able to learn quickly and adapt and reinvent procedures according to change Demonstrated performance in:
Demonstrated experience in the professional use of social media (Facebook, Twitter, Instagram, LinkedIn, etc.) and the internet.
Demonstrated experience in the use of Microsoft Office (Outlook, Word, Excel, Powerpoint), Adobe Cloud (Photoshop, Publisher, InDesign) or related design software, Cascade Server or other web content software.
Excellent communication (oral and written) and interpersonal skills.
Strong analytical and critical thinking skills.
Excellent organizational and multi-tasking skills, including the ability to prioritize competing projects under pressure to meet multiple deadlines.
Ability to exercise self-initiative.
Ability to work independently with minimal supervision and in a collaborative team.
Ability to prioritize, meet deadlines and manage multiple tasks simultaneously.
Ability to work in a fast paced and occasionally high-pressure environment.
Ability to communicate effectively both verbally and in writing.
Ability to work cooperatively with employees not under her/his direct supervision.
Ability to maintain confidentiality with tact and discretion.
Ability to remain flexible and to work in a growing and changing organization, and possess flexibility and versatility in order to contribute to evolving work situations.
Ability to learn new digital, social media and software applications.
Tools & Equipment Used: Computer, telephone, fax, and other related office equipment.
Background check: Successful completion of a pre-employment background check.
Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
Posting Salary: Commensurate with experience; Excellent Benefits.
The University of San Diego offers a very competitive benefits package, to include medical, dental, vision, a retirement contribution given to you by the University (with three year vesting period), and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.
If you are a current School of Business employee, please upload the completed Statement of Interest form in lieu of a cover letter. If you are a current USD employee, outside the School of Business, or an external candidate a cover letter is requested.
Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.
The University of San Diego is a smoking and tobacco-free campus. For more information, visit www.sandiego.edu/smokefree.
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The University of San Diego is committed to academic excellence, Catholic intellectual and social traditions, and providing a top-notch liberal arts education for scholars of all faiths. USD is located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean. The campus is renowned for its beauty, and features Spanish Renaissance-inspired architecture.