Full Time - Mid-Level (Senior Producer, Reporter, Editor)
Audience/Community Engagement, Social Media
WAMU 88.5 is seeking an AudienceProducer to join its newsroom. If you’re an experienced producer with a passion for social media, we’d love to hear from you.
The Audience Producer serves as the primary producer for DCist and WAMU’s editorial social media accounts, promoting our journalism in a consistent, engaging voice and growing our following. This role also manages other direct communication with audience members, including the comment section on our websites.
The Audience Producer effectively uses analytics tools to make data-informed decisions about story promotion, new initiatives, and experimental content. This position also works on additional engagement and digital production tasks, such as homepage management.
Occasionally, the Audience Producer supports other Audience team members in their work, as needed, serving as back-up producer of newsletters, or in facilitating events.
What you’ll do:
Write and schedule posts for official DCist and WAMU social media accounts (Twitter, Facebook, Instagram), with a particular emphasis on resurfacing content and promoting evergreen stories. Establish a consistent, creative, and (when appropriate) witty voice on these platforms, mirroring our brands’ identities.
Work to increase unique pageviews to stories, consistently seeking to amplify the reach of our journalism through social media promotion.
In conjunction with Growth Editor, establish and execute both organic and paid strategies to grow our audiences on all social media platforms.
In collaboration with the Engagement Producer, identify ways to connect with the audiences and members of WAMU and DCist where they are. Work with reporters and editors to directly connect their work to the needs of the community.
Work in collaboration with Growth Editor to evaluate a range of analytics to inform decision-making around story promotion and future editorial content. Advocate for purpose-built content based on successes.
You’re experience and attributes:
3-5 years’ experience writing or producing social media in a professional journalism environment.
Ability to write in a creative, conversational, and distinctive voice while still maintaining accuracy and adhering to editorial standards.
Strong editorial judgment.
Understanding of established and emerging social media platforms.
Attention to detail and the ability to write and copy-edit quickly.
Understanding of, or willingness to learn, how to use analytics to guide editorial decision-making.
Experience and appreciation for the emerging genre of newsletter writing. The ideal candidate is comfortable handling all aspects of a newsletter: writing, editing and producing.
Creativity and a comfort level with experimentation.
A collaborative and team-focused attitude.
About WAMU 88.5
WAMU 88.5 is the leading public radio station in the greater Washington, D.C. area, and DCist. is our digital outlet for local news. We provide in-depth and enterprise reporting alongside essential daily news and information that aims to reflect and serve the diverse communities of our region. We believe in news as a public service and put our current and future audience at the center of our work.