As a nonprofit media organization, The Marshall Project does not exploit its audience for revenue, or trade on clickbait. We see our audience as an essential element of impact, and want each story to connect with the right audience at the right time to generate pressure for change. At the same time, we do ask our readers to support our work. This is not only an important stream of revenue for the organization; it also demonstrates that our journalism is appreciated by our readers. In 2020, The Marshall Project saw very rapid growth in both and membership. Our challenge now is to sustain that audience, to continue growing our membership, and to reach and draw in new audiences for our work.