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Ithaca College, Roy H. Park School of Communications
Ithaca, New York
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Director of Marketing and Communications
The Director of Marketing and Communications reports to the Head of School and is responsible for the development and implementation of a comprehensive and dynamic marketing and communication strategy that reflects TPS’ mission and values and supports the school’s ambitious plans for the future. The DoMC will ensure clarity in branding and positioning while communicating daily campus life through various media including print, digital, and video to meet admissions, fundraising, and engagement goals. Additional responsibilities and skills include: ? Prepare and execute TPS organizational branding and positioning efforts. ? Develop and implement marketing strategies to drive inquiries to support enrollment and development goals. Generate actionable market research and assess opportunities
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