The Communications Strategist is a versatile team member who writes content, edits, and develops communication strategies for Teaching and Learning Technologies (TLT) and the Office of Information Technology (IT). The strategist writes IT-related news releases, emails, and blog and website content geared towards faculty, staff, and students. As a member of TLT, this staff member helps brainstorm and develop solutions to address a variety of academic and administrative needs. As a broader member of IT, the strategist is frequently pulled into cross-functional teams to devise strategies for communicating initiatives and services. This position also creates and manages content for IT's social media channels.
This is an on-campus position.
Bachelor's degree with emphasis in communications, journalism, marketing, writing or public relations required. Master's degree preferred.
Special Skills Or Experience:
Excellent professional communication skills. Demonstrated ability to effectively write for a variety of platforms, from news releases to social media to campus wide emails.
Proven ability to lead marketing/communication initiatives. Must have a deep understanding of digital communication strategy.
Strong fluency in social media platforms, trends, and engagement strategies
Ability to create visuals and visual layouts for websites and other media (e.g., print, social media, digital signs, etc.)
Strong idea generator and problem solver with organizational skills; must excel in project planning, delivery, and communication with clients (such as faculty, staff and students)
Strong proficiency and experience with analytics, SEO strategies, social media, and accessibility standards
Full Time/Part Time: Full-Time Regular
Degree/Major: Bachelor's degree with emphasis in communications, journalism, marketing, writing or public relations
Length Of Experience:
A minimum of four years professional experience.
Essential Duties and Responsibilities:
Develop and implement strategic marketing and communication efforts for TLT and IT
Create communications strategies and associated written materials for IT departments and project teams
Write and edit content for email, newsletters, Today@Elon articles, blog posts, web site content, and print materials
Build followership and create and manage content for IT's social media channels
Evaluate web and social media analytics and implement strategies to strengthen engagement
Work with other TLT team members to bring content strategy to instructional modules, videos, and digital signage across campus; assist with visual layouts
Work with a cross-functional team to manage the IT website; ensure that content is easy to find and consistently updated, accurate, and relevant
Develop and maintain a content calendar, soliciting ideas across IT
Ensure a consistent voice across the web and social media platforms
Recruit and supervise student staff; provide guidance on day-to-day tasks and ensure students adhere to Elon's professional standards
Elon University has built a national reputation as the premier student-centered environment for engaged, experiential learning, with an emphasis on strong personal relationships between students and their faculty and staff mentors. Elon students are ambitious, creative and determined problem-solvers who are passionate about making the world a better place.
Elon is a mid-sized private university with 6,291 undergraduate and 826 graduate students from 486 states and 49 other countries. Elon is ranked among the top-100 National Universities by U.S. News & World Report, with a #2 ranking for excellence in undergraduate teaching and #10 for innovation. For the sixth straight year, Elon is the leader in the
Internal Number: 7704
About Elon University
Elon University has built a national reputation as the premier student-centered environment for experiential learning, with an emphasis on strong personal relationships between students and their faculty and staff mentors. Elon students are ambitious, curious and compassionate, inspired to be big thinkers and creative problem-solvers.
Elon’s rigorous curriculum is grounded in the arts and sciences and complemented by nationally accredited professional programs. The 446 full-time faculty members teach in more than 60 undergraduate majors and nine graduate programs. Elon’s four-year graduation rate of 79 percent ranks in the top six percent in the nation.
Elon’s 6,277 undergraduate and 811 graduate students come from 48 states and 47 other countries. About 24 percent are from North Carolina, with strong enrollment numbers from the Northeast, Mid-Atlantic and other states across the country.
Elon is ranked among the top-100 National Universities by U.S. News & World Report, with a #2 ranking for excellence in undergraduate teaching and #11 for innovation. Elon is the only university in the nation recognized by U.S. News for excellence in all eight academic programs “Focused on Stud...ent Success.” Included are #1 rankings for study abroad and learning communities and #2 rankings for first-year experiences and service learning.
Global engagement is central to Elon’s experience and 78 percent of students have at least one international study experience, often combined with internships, research or service. Elon is among the nation’s top universities for producing Fulbright Student Scholars and Peace Corps volunteers. In addition, Elon’s Study USA program includes opportunities to study in Los Angeles, New York City, Washington, D.C., Hawaii, Alaska and other locations.
The university includes Elon College, the College of Arts and Sciences; the Martha and Spencer Love School of Business; the School of Communications; the School of Education; the School of Health Sciences; and the School of Law, which is located on a campus in downtown Greensboro, N.C.