Full Time - C-Suite Level (CTO, CEO, COO, President, Executive Director, Publisher)
4 Year Degree
Boston Globe Media (BGM) is seeking an Executive Director, Strategic Marketing and Growth Audiences to join our Marketing organization. In this newly created role, you will be a key member of the team driving consumer acquisition, engagement and retention strategy with a focus on new and growth audiences. Additionally, you will amplify our brand marketing strategy by sourcing new vendors, technology and agency partners. You would self -describe as both left and right brain, and comfortably exist at the intersection of science, art, data and branding.
As BGM approaches its 150th Anniversary, we will continue to deliver world-class journalism-through traditional and new means to our loyal subscribers, while inviting new audiences to experience the same. The Executive Director, Strategic Marketing and Growth Audiences will drive the strategic and tactical plan for this effort.
The position reports to, and partners with, the Chief Marketing Officer. The role will also work closely with the Director of Brand Marketing.
Develop strategic plan to grow new audiences (Millennial, Multicultural, LGBTQ)
Collaborate with Consumer Revenue, Marketing and Customer Service teams on acquisition and retention optimization strategies
Lead the development and execution of omnichannel media planning
Lead RFP process, evaluation and strategic design of vendor selection
Create, track and report campaign progress briefs, budget and media channel allocation
Liaise with various internal departments (Branding, Research, Newsroom, Legal, Communications, Ad Sales and Events) to ensure cohesive collaboration
Represent BGM at designated industry events as a thought-leader panelist/speaker
8-10+ years’ experience in consumer marketing, media and/or subscription-based
Experience in/knowledge of DEI and multicultural marketing strategy
Solid understanding of paid omnichannel media landscape, particularly digital and social
Experience in using research, insights and data to drive and iterate on marketing campaigns
Experience working cross-functionally (consumer revenue, newsroom, technology, PR etc.)
Outstanding written and verbal communication skills.
A very collaborative, curious and creative self-starter
Highly organized and strategic, yet agile and attentive to detail
Positive energy and pleasant (genuine!) demeanor
A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment
Bachelor’s Degree required
Highly proficient in Power Point, Word and Excel
About Boston Globe Media
Boston Globe Media Partners, LLC provides news and information, entertainment, opinion and analysis through its multimedia properties. BGMP includes the Boston Globe, BostonGlobe.com, Boston.com, STAT, and Globe Direct. Boston Globe Media Partners is the steward of the communities we serve. We inform, educate, and entertain our community, safeguard and support it, while always serving to connect people, ideas, and causes.