Location: Bowling Green, KY Category: Staff Posted On: Thu May 20 2021 Job Description:
The Specialist, Marketing and Communications will be responsible for supporting the Gordon Ford College of Business (GFCB) in communications, marketing, donor and alumni engagement, and recruiting and retention initiatives.
Responsibilities include, but are not limited to: developing and disseminating communications from the GFCB Deans' offices to a variety of constituents; managing the college websites and social media sites; and developing materials for marketing, recruiting, and retention initiatives. This position reports directly to the Dean. The Coordinator of Marketing and Communication will develop a communications and marketing strategy for the GFCB in consultation with the Dean. The Coordinator of Marketing and Communication performs a variety of professional duties requiring a high degree of initiative, accuracy, judgment, knowledge, and discretion.
Primary Duties and Responsibilities
The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institutional needs.
Create and disseminate communications from the GFCB Deans' office to college Department Heads/Chairs, Directors, faculty, students, alumni, donors, and the broader campus and community
Design and operationalize marketing campaigns and resources
Develop materials for recruiting and retention initiatives
Develop and implement social media campaigns and manage social media sites
Design and manage content for GFCB web pages
Create content for letters, emails, press releases, newsletters, speeches, remarks, welcomes, ribbon cuttings, etc. on behalf of the Dean
Solicit, edit, and distribute GFCB news to the WKU community and beyond in coordination with WKU Communications and Marketing staff
Serve as the GFCB liaison to WKU Communications and Marketing
Knowledge, Skills, and Abilities Considered Essential for Success
Capability to maintain the highest standards of professionalism, integrity, accountability, cooperation, and customer service
Ability to plan, schedule, and prioritize work activities and assignments to ensure efficiency and effectiveness in meeting required deadlines (i.e. successful project management)
Possess strong interpersonal communication skills with an ability to work with a wide spectrum of individuals in a diverse setting
Possess excellent listening, written, verbal communication skills
Possess computer literacy and proficiency to include the Microsoft Office Suite and multiple social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, etc.)
Possess proficiency in communication and marketing software (e.g. Adobe Acrobat, photo editing software, publishing tools, infographic tools, etc.)
Strong decision making and problem-solving skills
Bachelor's degree in marketing, communications, or a relevant discipline
At least two years of related experience
Salary Grade: 108 Salary Range: $44,000 - $50,000
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Equal Employment Opportunity/Affirmative Action/University ADA Services (EEO). To request an accommodation, report/express a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Mr. Joshua Hayes, EEO Director/Title IX Investigator/University ADA Coordinator, via email at firstname.lastname@example.org or by phone at (270) 745-5121.
The University is also required to investigate complaints of sex and gender-based harassment, also a form of discrimination, and has designated the Title IX Coordinator as the individual responsible for coordinating the investigation and response to such complaints. The Title IX Coordinator for the University is Ms. Deborah Wilkins, who can be contacted via email at email@example.com or by phone at (270) 745-5396. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
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