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Works collaboratively with the UChicago News team and other campus partners to create social media content that aligns with the University of Chicago brand strategy.
Proposes innovative social media content ideas that continue to drive stronger engagement and manage the production of these projects with the UChicago News and Creative teams.
Builds and maintains the Universityâ™s monthly content calendar, reviewing upcoming messages with leaders from the digital and News teams, collaborating with campus departments to ensure newsworthy and relevant elements are included, and consistently maintaining a reserve of well-designed and accurately written content for the following week.
Introduces and leverages new tools to continually enhance the quality of the teamâ™s social media content and the quantity of video assets.
Focuses on the growth of the Universityâ™s social media audience by regularly proposing new distribution tactics.
Supports monthly sessions with other social media specialists from across the University and provide ongoing guidance to build consistency in methods, share best practices, and introduce new approaches.
Use social media monitoring expertise to analyze trends, identify potential issues, and successfully engage with community members.
Plans, develops and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate levels of guidance and direction.
Continues to build knowledge of the University, processes and customers.
Performs other related work as needed.
Bachelor's degree in communications, marketing, public relations, business, journalism, creative arts, or a related field.
2-5 years of proven success in social media marketing.
Adept with paid media tools (Facebook Ads Manager, etc.).
Working knowledge managing social media platforms for business (Facebook, Instagram, LinkedIn, Twitter, YouTube) and using platform tools (Sprinklr, Sprout Social, Hootsuite, etc.).
Knowledge of social listening tools (i.e. Crimson Hexagon, Netbase, Radian6, etc.), website analytics platforms (i.e. Google Analytics), social channel data (i.e. Facebook Insights, Twitter Analytics), and dashboard tools (Tableau, etc.).
Strong ability to craft best-in-class social media content.
Proven success in building collaborative relationships within and across departments.
Deep interest and passion for social media and emerging technologies.
Understanding of âœsocial firstâ content principles, including the latest social format specifications, restrictions, and guidelines.
Strong written and verbal communication skills.
Manage multiple projects in a fast-paced environment.
Self-motivated and always curious with a positive attitude.
Attention to detail and organization.
Standard office environment.
Cover Letter (required)
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