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This position is the primary copywriter and content strategist on the University's web management team, within the central Marketing and Communications department. This role creates and manages digital content that engages visitors and supports user journeys across our public website, (gonzaga.edu), intranet (myGU), blogs, and other digital channels.
This role blends excellent planning, copywriting, storytelling, editing and web publishing skills with an understanding of user needs and University objectives to produce engaging, effective digital experiences. This position will produce many different types of online (and, sometimes, offline) content, including news and feature stories, landing pages, degrees and programs content, messages from University leadership, blogs, email campaigns, online ads, video scripts, podcasts, and emergency communications. This position uses web analytics, search engine optimization (SEO) and others tools to report on and understand how our content, campaigns, and sites are performing, while also providing strategic recommendations for improvement.
The right person for this role will be experienced in and passionate about the digital space, an experienced writer, comfortable transforming academic writing into compelling web content, and deft at applying brand voice and tone to all content. The ability to collaborate with partners across the University others and guide great online experience through the interplay of text, graphics, and interactivity is also important. As part of a Marketing & Communications department focused on finding solutions, a customer-service orientation is vital.
Three years' experience writing for the web and other online channels – or ability to show a strong portfolio demonstrating web, social media, and online content and copywriting work.
Excellent writing, editing, proofreading, and grammar skills.
Ability to adapt writing for different audiences (such as students and families, faculty, donors and alumni) and media (websites, blogs, social media, email, etc.) while maintaining consistent brand voice.
Ability to transform academic and/or technical content and concepts into engaging content appropriate for various web audiences.
Ability to choose appropriate photos and images to accompany web content and resize, crop, lightly edit, and optimize them for web use.
Ability to independently manage a large quantity and variety of tasks or projects, complete them on time and/or proactively communicate status.
Understanding of basic HTML and CSS and the ability to do simple content formatting and troubleshooting.
Experience publishing and managing content across multiple online channels, including public websites, blogs, intranets, and social media.
Experience with search engine optimization (SEO), including understanding of best practices and the ability to apply them to web content.
Strong knowledge of web design paradigms, including the ability to conceptualize pages and guide the creation of interactive content, features, and graphics that utilize various types of content.
1-3 years experience with web analytics and reporting, including managing accounts, properties and views, creating goals and funnels, determining relevant metrics for various types of projects and producing reports.
Three years experience using web content management systems (CMS) to produce and publish content.
Experience working with modular web content and defining and applying hierarchies, taxonomies, tags, and metadata to content.
Experience creating and managing and editorial calendars for websites, blogs, social media, and/or other marketing channels.
Experience creating content standards and style guides.
Ability to consult and train partners with a wide range of web writing and publishing experience on web writing and content production best practices and workflows.
Ability to learn and operate the University's emergency communication system(s) and accurately publish or send communications while under stress during emergencies or other times when urgent messages must be distributed to campus community and other stakeholders. This includes the ability to think clearly and act quickly and precisely in stressful situations, and, depending on the nature and timing of the emergency may require working remotely, on weekends or holidays, or during any time of the day or night.
Experience with web analytics and reporting, including the ability to create and track goals and campaigns with campaign; create basic reports, analyze results; and make strategic recommendations for improvement.
At Gonzaga we don’t just state our mission. We live it every day as a Catholic, Jesuit, and humanistic University. It is the reason we exist and the foundation for our purpose: educating students for lives of leadership and service. From students to faculty and staff members, everyone here knows what we stand for – and they know how valuable our mission is to the success of our institution. Our competitive benefit packages are part of Gonzaga’s commitment to care for the whole person. Packages include medical, dental, vision, life insurance, disability insurance, flexible spending accounts, retirement, tuition benefits, and other University-provided benefits. We also provide numerous resources which help bring balance to the complexities of work and personal life through our work/life and wellness programs.