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Third level professional communications position will lead the development of effective marketing and communications strategies in line with the priorities of a new grant-funded initiative that supports state and local health departments, community-based organizations, and other stakeholders engaged with refugees, immigrants, and migrant communities. The right candidate has demonstrated experience in strategic marketing and communications, including branding, content creation, websites, mass email and social media; keen attention to detail and deadlines; strong writing, design, and communications skills; a history of effective collaboration; and a proven ability to juggle multiple projects simultaneously in a fast-paced work environment with wide-ranging activities and diverse internal and external constituencies. This position reports to the Director of Communications for the Office of Academic Clinical Affairs (OACA), and works closely with center leadership.
The Communications Generalist will join a team to support a new grant-funded center related to COVID-19 mitigation, prevention, and control measures among at-risk refugees, immigrants, and migrants (RIM). Overall project deliverables include the creation and dissemination of resources such as best practices, health communications and health education, training materials, and pilot projects.
This position will work with key partners to develop, shape and implement the various methods in which the center connects with key communities within and beyond the U, and with all of our stakeholders. Primary focus will be in developing online communications and engagement events.
This is a temporary, 100% grant-funded position for up to 18 months.
Communication and Marketing Duties – 85% • Develop, implement and assess a comprehensive communications, marketing and brand strategy for the center. • Develop all advertising, marketing and public relations materials to promote the center and its programming, events, services, and activities. • Collaborate with other state and local health departments, community-based organizations, and other stakeholders on specialized or technical materials for marketing, publication, and/or public or internal relations that incorporate both written and graphic work, and utilize multiple media methods. • Engage with University colleges and departments, the media, or the public on questions, comments, or requests for information. Draft responses to news publications for information related and concerning the center. • Develop marketing materials for center events and programs, including invitations, fliers and announcements. Identify promotional or advertising opportunities, analyze existing markets, coordinate and monitor the use of the center’s brand. • Curate content, oversee the production and manage list for the e-newsletter. • Help develop and maintain the center’s social media strategy/channels and website. Work with OACA Communications to create a visually exciting site that fits within the set format. Analyze web usage to identify trends in new media communication tools and social media. • Does occasional video and photography work. • For the projects listed above, develop and manage timeline, work-plan, budget, and project deliverables.
Project Administration 15%
• Contribute to project-wide efforts such as planning, reporting, and budgeting. • Manage vendors, contractors, technology specialists, etc., as needed. • Participate in project leadership and other advisory meetings. • Participate in University-wide and ad-hoc workgroups as requested. • Keep current with developments in the field, and continued professional development. • Assist with other duties as assigned.
Required Qualifications: • Bachelor’s degree in Communications, Journalism, Marketing or related field plus 4 years relevant professional experience • Experience utilizing web content management systems, Google Analytics, mass email tool, and social media. • Proficient in Microsoft Word, Excel, PowerPoint, and Adobe Cloud, including Photoshop, InDesign, Illustrator, Premiere, and Acrobat Pro. • Experience overseeing external vendors. • Ability to collaborate effectively with a variety of individuals/organizations, including faculty, community organizations, external partners, and funding agencies. • Excellent oral and written communication skills including proofreading, spelling, and grammar on telephone, email, and face-to face. • Highly developed interpersonal skills.
Preferred Qualifications: • Experience working with refugees, immigrants, and/or migrant populations in the United States. • Experience developing and overseeing a communications strategy for new, medium-to-large scale projects. • Demonstrated interest in working with diverse, multicultural communities and/or in international settings. • One-year experience working to support an academic unit in a college or university setting or in a related field. • Proven ability to work both independently and in a team environment. • Successful problem solving and decision making skills. • Excellent organizational skills, to include multi-tasking and time management. • Ability to work some evenings and weekends.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.
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