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A perfect role for a producer or reporter who wants to make the leap to editing and strategy, the audience specialist and evening editor fulfills two crucial roles in the Pulitzer Prize-winning IndyStar newsroom, part of the USA TODAY Network. Their primary responsibility is helping create strategies and tactics that help draw in new readers, convert existing readers to subscribers, and keep subscribers coming back for more. Just as importantly, they’ll be key in communicating these strategies (and the analytics that support them) to the newsroom. Daily duties include heading up our newsroom SEO efforts, identifying keywords that we can own, both in the moment and in evergreens, working on high-end social media strategy including TikTok, subscriber groups and more.
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