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The Office of Communications is seeking a Digital Analytics Associate (Communications Associate) who will analyze and synthesize data from an array of various sources to provide strategic insights and recommendations to the Strategic Communications team and other internal stakeholders within the Office of Communications and University leadership. The ideal candidate will be able to shift nimbly from regular reporting cadences (I.e., weekly/monthly/quarterly) to assisting with acute crisis communications situations on tight deadlines. The ideal candidate will be capable of creating reports with graphics and visualizations with similarly strong abilities in verbal and written communications to explain trends to non-technical audiences.
Specific Duties & Responsibilities:
Track and analyze the wide range of public external communications that impact the University across earned media and online platforms, ranging from news outlets and social networks to forums and blogs.
Provide audience insight and digital performance reports and data visualizations to University Communications teams and help support a culture of analytics research, discussion, and strategic goal setting.
Create and distribute online conversation insights and dashboards within the Office of Communications and to designated individuals or offices within the University.
Collaborate with the department's media, editorial, creative, and digital teams in using insights to inform broader communications strategies, and to help shape the University's media approach.
Tracks issues and potential crises of importance to the University, and, in an actual crisis, provides timely information and analysis concerning online conversations to inform the University's response.
Develops new digital methods as needed to help make the internal reporting process more efficient, including use of automation technologies.
Works closely with the department's vendors of analytics software and services and stays informed of industry best-practices for performance reporting and relevant online tools.
Minimum Qualifications (Mandatory):
At least 2 years related experience in digital communications, with an emphasis on media monitoring, reporting, data analytics and visualizations required.
Additional years of experience preferred.
Ability to assess the impact of a wide range of digital and social media and offer succinct written, verbal, and/or visual analytical insights in a fast-paced environment.
Strong knowledge of MS Office, in particular Excel and PowerPoint.
A Bachelor's Degree is required.
Experience in higher education preferred but not required.
3+ years using social listening and media monitoring platforms, such as Brandwatch and Meltwater, or similar.
Strong written and verbal communications.
Digital marketing analytics experience (organic and/or paid).
Certain programming languages as applicable to this position are a strong plus.
Strong interpersonal skills.
Working knowledge of Google Data Studio.
Special Knowledge, Skills & Abilities:
Experience in website traffic analysis using Google Analytics and/or similar applications.
Demonstrated ability to analyze data and translate that analysis into specific and actionable recommendations, reports, dashboards, and other kinds of data visualizations for non-technical key stakeholders and decision-makers.
Classified Title: Communications Associate Working Title: Digital Analytics Associate Role/Level/Range: ATP/04/PD Starting Salary Range: $59,870 - $82,250 annually (commensurate with experience) Employee group: Full Time Schedule: M-F, 8:30 am - 5:00 pm Exempt Status: Exempt Location: JH at Keswick Department name: University Communications Personnel area: University Administration
The successful candidate(s) for this position will be subject to a pre-employment background check.
If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the HR Business Services Office at firstname.lastname@example.org. For TTY users, call via Maryland Relay or dial 711.
The following additional provisions may apply depending on which campus you will work. Your recruiter will advise accordingly.
The pre-employment physical for positions in clinical areas, laboratories, working with research subjects, or involving community contact requires documentation of immune status against Rubella (German measles), Rubeola (Measles), Mumps, Varicella (chickenpox), Hepatitis B and documentation of having received the Tdap (Tetanus, diphtheria, pertussis) vaccination. This may include documentation of having two (2) MMR vaccines; two (2) Varicella vaccines; or antibody status to these diseases from laboratory testing. Blood tests for immunities to these diseases are ordinarily included in the pre-employment physical exam except for those employees who provide results of blood tests or immunization documentation from their own health care providers. Any vaccinations required for these diseases will be given at no cost in our Occupational Health office.
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Johns Hopkins University remains committed to its founding principle, that education for all students should be grounded in exploration and discovery. Hopkins students are challenged not just to learn but also to advance learning itself. Critical thinking, problem solving, creativity, and entrepreneurship are all encouraged and nourished in this unique educational environment. After more than 130 years, Johns Hopkins remains a world leader in both teaching and research. Faculty members and their research colleagues at the university's Applied Physics Laboratory have each year since 1979 won Johns Hopkins more federal research and development funding than any other university. The university has nine academic divisions and campuses throughout the Baltimore-Washington area. The Krieger School of Arts and Sciences, the Whiting School of Engineering, the School of Education and the Carey Business School are based at the Homewood campus in northern Baltimore. The schools of Medicine, Public Health, and Nursing share a campus in east Baltimore with The Johns Hopkins Hospital. The Peabody Institute, a leading professional school of music, is located on Mount Vernon Place in downtown Bal...timore. The Paul H. Nitze School of Advanced International Studies is located in Washington's Dupont Circle area.
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