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General Summary:The Media Relations Specialist will work to obtain positive news media coverage of Eastern Michigan University with the objective of enhancing the University's academic and overall image. Primary news media targets include all major media in metro Detroit, southeast Michigan, western Michigan, northern Michigan, as well as regional and national media outlets. Principle Duties and Responsibilities:Achieve news media coverage through the development of effective and creative media pitch strategies. Assist with planning, development and implementation of media outreach strategies and initiatives. Write news releases as necessary to support media outreach efforts and to provide con
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