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Manager, Advertising and Sales - Western Kentucky University
Western Kentucky University
Location: Bowling Green, Kentucky
Internal Number: 140160
Location: Bowling Green, KY Category: Staff Posted On: Fri Dec 3 2021 Job Description:
WKU Student Publications -- home of the College Heights Herald, Talisman, Student Publications Advertising and Cherry Creative -- has an opening on its professional staff for a Manager/Advertising and Sales. We're looking for a proven sales professional with a high level of initiative and entrepreneurial spirit to lead the operation generating revenue for our nationally known, student-led media. The successful candidate will have a dynamic view of media advertising, a passion for advising and working with students, an eagerness to work in a team environment and handle multiple tasks and deadlines simultaneously, and a willingness to be creative in all aspects of the job.
The Manager, Advertising and Sales reports to the Director of WKU Student Publications, but works closely with the advisers to our news and magazine operations and our branded content studio, as well as with other professional staff members and students.
PRIMARY DUTIES AND RESPONSIBILITIES:
The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institutional needs.
Actively pursues and develops new business for all units and products housed within WKU Student Publications -- the College Heights Herald and WKUHerald.com news publications, Talisman and WKUTalisman.com life and culture publications, and Cherry Creative branded content studio, with both national and local businesses and organizations that do not currently advertise through WKU Student Publications.
Has a demonstrated strong understanding of advertising and sponsorship in digital products, including news and feature websites, newsletters, social media, specialty websites, as well as live and virtual events.
Maintains strong client relationships with existing advertisers, ensuring our flagship publications, the College Heights Herald and the Talisman, as well as our other products and events, are satisfactorily meeting clients' advertising needs while also gathering artwork, collecting payment and carrying out other tasks necessary to service client accounts.
Has ability to organize, manage, and prioritize time and projects effectively and to successfully multitask.
Works with professional and student staffs to develop new products to increase revenues.
Advises the student advertising staff, including hiring and directly supervising the student Advertising Manager.
Provides regular training to student advertising staff members, including a workshop at the beginning of each semester and ongoing development throughout their time on staff.
Provides support in terms of practicing sales presentations, sales calls, and following up on student sales staff.
Sets sales goals and tracks progress.
Actively works with the Business Office to ensure that revenue from advertising sales is collected.
Sets student sales commissions.
Approves and submits commission vouchers.
Cultivates strong relationships with national advertising agencies to solicit advertising for print and digital products and events.
Serves as the primary contact and in-house expert on the AdPro advertising management system, or any other advertising management and billing system that the Office of Student Publications may use.
Represents WKU Student Publications and its student-led divisions in the community through organizations such as the Bowling Green Area Chamber of Commerce and the Professional Marketing Association.
Assists in distribution of print products, including the College Heights Herald, the Talisman and specialty publications, as needed and consults with adviser to the College Heights Herald on off-campus distribution points.
Analyzes the analytics of digital products (websites, newsletters, social media) and makes monthly reports to the appropriate student staffs.
Oversees student advertising staff on evenings and weekends as needed.
Proofs advertisements in a timely manner to ensure correct advertisements are published.
Maintains regular office hours and participates in planning activities and events as part of the WKU Student Publications professional team.
Attends advertising and sales staff meetings and helps provide creative solutions to meet the needs of advertisers and generate revenue.
Works with the adviser to Cherry Creative to assist in aggressively developing the branded content studio to provide services to clients and increase revenue to Student Publications.
Oversees sales and assists in production of View of the Hill, the summer magazine for incoming freshmen; and for events such as the WKU Housing Fair and the Best of the Hill Festival.
Maintains inventory and oversees sales of advertising positions in outdoor and indoor distribution kiosks across the WKU campus.
Maintains existing and produces new revenue from local and national advertising sales for all products of WKU Student Publications.
Works with other professional staffers and the Director of Student Publications to help with promotions and to produce a regular advertising newsletter.
Deliver written and oral presentations to clients and students.
Build strong business relationships through superior customer service.
Approach the work with a high level of initiative and entrepreneurial spirit.
Work with email marketing programs such as Constant Contact.
Develop knowledge of analytics platforms such as Google Analytics.
Bachelor's degree in business, sales, advertising or a related field.
Professional experience in advertising, sales, marketing or a related field.
Minimum one year of experience in a team environment working with deadlines.
Valid driver's license.
Experience with, or willingness to learn, advertising management software such as AdPro and graphic design programs such as Adobe InDesign, Photoshop and Illustrator.
Salary Grade: 108 Salary: $40,000 plus commission
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University (WKU) is committed to a policy and practice of providing equal employment and educational opportunities to all individuals. In accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990, no form of discrimination or harassment will be tolerated at WKU on the basis of race, color, ethnicity, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, genetic information, pregnancy, childbirth or related medical conditions, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Equal Employment Opportunity/Affirmative Action/University ADA Services (EEO). To request an accommodation, report/express a complaint, or ask questions regarding WKU's Discrimination and Harassment Policy (#0.2040), please contact Mr. Joshua Hayes, EEO Director/Title IX Investigator/University ADA Coordinator, via email at email@example.com or by phone at (270) 745-5121.
The University is also required to investigate complaints of sex and gender-based harassment, also a form of discrimination, and has designated the Title IX Coordinator as the individual responsible for coordinating the investigation and response to such complaints. The Title IX Coordinator for the University is Ms. Andrea Anderson, who can be contacted via email at firstname.lastname@example.org or by phone at (270) 745-5398. Additional information regarding Title IX is accessible via WKU's https://www.wku.edu/titleix/ website.
Western Kentucky University (WKU) prepares students of all backgrounds to be productive, engaged, and socially responsible citizen-leaders of a global society. The University provides research, service and lifelong learning opportunities for its students, faculty, and other constituents. WKU enriches the quality of life for those within its reach.
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