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Deliver integrated strategies, campaigns and tactics that include platforms such as direct mail, email, web, social media and events.
Guide Admission and Marketing and Communications team members with expertise, research and trends in enrollment marketing with prospective students, families, high school contacts and other higher education partners and resources.
Identify outcomes and ways to track, measure and report to clients.
Champion Admission priorities within the marketing communications team; provide evidence of the impact of the work (reporting, data, trends), and share stories of impact (inquiries, visits, enrollment, retention) to internal and external stakeholders.
Establish an annual calendar and workflow that serves as a roadmap for the Admission and Marketing Communications teams; supplement with short-term project plans that maximize time, talents and budgets.
Utilize a marketing communications project management process (including tools and training) to build a culture of and deliver high-volume, real-time client service. This includes conducting regular status meetings and consistent communication with clients and team members in person and via correspondence and project management tools.
Troubleshoot ways to manage tight timelines, and budget and resource constraints, while maintaining quality and exceptional execution of details.
In this job, you'll do things like:
Develop creative briefs that clearly outline objectives, goals and purpose.
Facilitate kickoff meetings and regular check-ins with Admission and Marketing and Communications team members that articulate project scope, deliverables, individual roles and expectations.
Create reports and dashboards that show performance and results.
Review marketing vehicles for voice, visual brand and accuracy.
Competencies & Attributes The Senior Client Services Manager (Admission focus) is:
Passionate about sharing impact stories and spreading good news and thought leadership.
Consistently exploring out-of-the-box opportunities and solutions; approaches new ideas with enthusiasm and encourages others to make the work fun and inventive.
Creative and analytical; able to align functional marketing and communication concepts to measurable results.
Motivated by a fast paced environment with high expectations for results, integrity and commitment to quality work and relationships.
Bachelor's degree, preferably in marketing, communications or related field.
4+ years of experience in a complex and dynamic organization or agency setting.
Experience creating integrated marketing plans that identify vehicles, audiences, platforms, research and trends.
Proficiency in developing creative work—direct mail, email campaigns, web, social, etc.; expert at engaging with graphic designers, writers, photographers and web developers.
Experience organizing data in a visually appealing manner.
Excellent communication skills. Comfortable and engaging presenter of ideas; experience communicating and working with cross-functional teams.
Experience leading marketing or engagement efforts for higher education enrollment or other student success initiatives. However, enrollment experience is not required to be successful in this role.
A basic knowledge of the college admission cycle, which drives a prospective student from interested, to an applicant, to an enrolled student.
A growing knowledge of CSB/SJU's academic competitors in the field of higher education to order to develop marketing strategies that help us stand out.
Experience with project management and tools; sophisticated ability to plan team resources including capacity, timelines and budgets.
The College of Saint Benedict (CSB), a liberal arts college for women, and Saint John's University (SJU), a liberal arts college for men, are located in the central lakes area of Minnesota, surrounded by more than 3,000 acres of pristine forests, prairies, and lakes. The campuses are minutes away from St. Cloud, an increasingly diverse regional center with a population of over 100,000, and 70 miles from Minneapolis and St. Paul. Some CSB/SJU faculty and staff choose to reside locally, while others commute from the Twin Cities. Both St. Cloud and the Twin Cities offer a wide range of fine arts, cultural, dining, recreational, and sporting opportunities. CSB/SJU are Catholic colleges in the Benedictine tradition enlivened by values of community, hospitality, stewardship, and justice. The schools are dedicated to cultivating an equitable, inclusive community founded on respect for all persons. Students, staff and faculty from many diverse belief systems and backgrounds collectively bring a rich dimension to the academic, cultural, and religious experience at CSB/SJU. We welcome faculty who devote themselves with passion and integrity to their disciplines and to a transformative educat...ion of their students. With a total enrollment of approximately 3600 students, faculty members develop relationships with students in small classroom settings and have opportunities to work closely with students on research projects, experiential learning experiences, and study abroad programs. Recent initiatives to create a dynamic general education curriculum and to develop plans for a new teaching and learning center demonstrate strong institutional support for faculty development. CSB/SJU offer competitive salaries and a comprehensive benefits program.
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