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The American College of Physicians (ACP), a prestigious medical membership association for doctors of internal medicine located in Philadelphia, is seeking an experienced Public Relations & Social Media Associate to develop and execute strategies across social media platforms that will raise awareness of ACP programs and initiatives and support the organization’s strategic plan.
Reporting to ACP’s Media Relations Manager, this individual will work with management on integrated social media and traditional media campaigns that support strategic priorities and business objectives, including building relationships and driving engagement and action with key membership audiences and other stakeholders. Specific responsibilities include, but are not limited to:
Engaging on social media platforms with target audiences to support strategic priorities and business objectives
Updating sites regularly and consistently through content curation and production
Real-time monitoring of reactions / comments and responding as needed
Tracking and assessing the effectiveness of campaigns through gathering data / metrics and providing analysis
Coordinating with cross-divisional teams to execute campaigns across various platforms and working with team members to ensure consistent messaging and branding
Serving as primary backup for ACP media relations efforts to include developing materials and promotional content, disseminating to the news media, and responding to media requests
Monitoring social media trends, tools, and applications and making recommendations to enhance social media efforts
Providing support for public relations, member communications, and web communications activities as directed, including writing and editing as needed
Producing video and other multimedia content for social media and other platforms, including concept and visuals development, editing, and final production
Qualified candidates will have:
A bachelor’s degree in Communications, Marketing, or related field
At least 3 to 5 years of hands-on experience working with various social media platforms in a team-based environment to meet business objectives
Thorough knowledge of online and traditional news, technology, and social media trends and tools, as well as how to maintain and grow a social media presence across an array of networks
Strong organizational and time management skills and be able to demonstrate excellent written and verbal communication skills, as well as the ability to analyze data from social media management tools to inform future activity
Experience with paid social media campaigns, video, and multimedia production and editing is a plus
ACP offers a competitive salary, superior benefits and a supportive work environment. Find out more about ACP at: https://www.acponline.org/working_at_acp/. Please include two writing samples with your cover letter and resume.
ACP is an Equal Opportunity employer, and all qualified applicants will receive consideration for employment without regard to their age, race, color, religion, sex, gender identity, national origin, sexual orientation, protected veteran status, disability, or any other legally protected class.
The American College of Physicians (ACP) is the largest medical-specialty organization and second-largest physician group in the United States. As a national organization of internists — physician specialists who diagnose and treat adults across the spectrum from health to complex illness, our mission is “to enhance the quality and effectiveness of health care by fostering excellence and professionalism in the practice of medicine.”
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