TITLE: Community Engagement Coordinator

DEPARTMENT: Marketing

REPORTS TO: Marketing Director

FLSA: Full-time

WHAT MAKES YOU STAND OUT

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement. An added skill would be comprehension of web based marketing & analytics.

Responsibilities

• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Skills

• Proven work experience as a Social media manager
• Hands on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills
• BS degree in Marketing or relevant field

Preferred Experience:

• An innovative and creative partner capable of generating clear ideas and concepts with excellent aesthetic judgment.
• Deep understanding and experience with branding and marketing initiatives, strategic positioning, and careful consideration for target audience.
• Demonstrated ability to take work from concept to final execution within deadlines using a variety of platforms.
• Strong leadership and project management skills with the ability to direct the work of other creative team members when needed.
• Ability to prioritize and work in fast-paced environment.
• Demonstrated flexibility and adaptability when working with partners in a rapidly changing environment.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.