UCSF is looking for an experienced and creative multimedia storyteller to manage and implement the Public Affairs (PA) unit's content strategy, integrating written, visual, digital and electronic media for the UCSF News Center and other owned channels.

The UCSF News Center features press releases, feature stories, campus news, and other content that draw nearly 2 million visitors each year. It is the primary news hub for UCSF, both internally and externally. The Managing Editor for Owned Media (ME) will oversee the evolution of this platform, in collaboration with news, visual, brand and audience engagement colleagues across the Office of Communications (OOC), to develop a creative and compelling storytelling platform for UCSF's owned media communications.

The ME serves as the owned content lead for Public Affairs, working closely with the PA Executive Director, as well as other senior directors and staff, to develop a robust and integrated content strategy for owned media. The ME maintains a close relationship with the Executive Director of Content Strategy and serves as the unit's primary liaison to the OOC Integrated Content Strategy Team.

The ME leads daily editorial planning and production, working with a multidisciplinary team to execute an integrated content strategy across owned, earned, and paid media. The role oversees aspects of editorial production, including but not limited to the following:

* Oversee daily production of rich, multimedia storytelling, integrating news developed by the Public Affairs team with photography, videos and other content to tell an engaging story of UCSF's mission and excellence across owned media platforms.
* Conceptualize and implement compelling multimedia feature story projects that exemplify the UCSF brand, often leading content brainstorming meetings.
* Collaborate with stakeholders throughout UCSF to gather and integrate multimedia content to make stories come alive for multiple audiences.
* Partner with the media relations team to align digital stories with media pitches.
* Write, edit and produce digital content on health, science and UCSF enterprise priorities, as needed, to round out the UCSF news report.
* Manage and maintain the Office of Communications editorial calendar, ensuring a consistent and balanced mix of stories that showcase UCSF's priorities and areas of excellence.
* Supervise the editorial work of staff and freelance writers, photographers, videographers and designers.
* Edit stories to ensure an engaging voice, as well as strategic and factual accuracy.
* Incorporate learnings from web and social media analytics, including search engine optimization, and demonstrate improved user experience and story engagement over time.
* Guide internal and external colleagues on best practices for digital and social media.

The Managing Editor also leads communications projects for the University, advising and contributing to major UCSF campaigns, and University initiatives.

The job requires an ability to maintain the highest standards of accuracy and precision under daily deadline pressure, excellent judgment, ingenuity, persistence, an ability to actively participate in a highly collaborative team environment, as well as excellent written and verbal communication skills. The Managing Editor must keep abreast of emerging and state-of-the-art digital storytelling techniques, make recommendations for improvements and be able to coach colleagues on best practices.

As a member of the Office of Communication's broader leadership team--the Communications Leadership Council--the Managing Editor of Owned Media should be a generous and collaborative leader who can create alignment in a decentralized, matrixed environment, and can influence outcomes by means of vision, credibility, and domain expertise independently of positional authority. They must be a person of integrity whose beliefs and actions align with, and advance, UCSF's mission, PRIDE values, and stated policy goals, including its strong commitment to diversity, equity, inclusion, and anti-racism.