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Reporting to the Director of the Museum, this senior management position strategically shapes and guides organizational branding, messaging, and contributes significantly to exhibition, program, and fundraising initiatives. Under general supervision, assists in the creation, promotion, implementation, and measurement of goal-based marketing and communication strategies, activities, programs, and content consistent with annual and strategic goals. Manages communication and marketing staff and daily functions of department. Generates content while overseeing design and production of all print and electronic collateral including websites, videos, social media, annual reports, brochures, press releases, e-newsletters, fundraising collateral, etc. in accordance with brand standards. Working closely with leadership and all museum departments, creates and maintains productive relationships with outside partners and local, national, and international media outlets, keeping major-event calendars, photo archives, and media-clip files.
Promote museum business on local, regional, national, and international levels with focus on institutional awareness and visitation
Collaborate and coordinate with Museum Director, staff, and other stakeholders to ensure accurate and accessible institutional representation across platforms that elicits visitation and demonstrates impact
Pitch, write, and manage museum related stories, answer media inquiries, and manage media visits and appearances
Efficiently and effectively communicate and promote exhibitions, public programs, fundraising campaigns, and museum visitation
Develop communications strategies for each of the identified targeted audiences (e.g., students, faculty, museum members, general public from mid-Michigan, new visitors, alumni, and donors, as well as visibility in national and international relevant outlets)
Write, edit, and design a variety of content, including press releases, marketing and fundraising collateral copy, website copy, social media posts, and e-mail copy for public viewing
Serve as primary partner to the University’s central communications team
Support fundraising efforts that require institutional writing, related reports, and collaterals
Develop and manage PR and Marketing budget. Evaluate contracts and media technologies to ensure best fit for the organization
Ensure that graphic design and other projects from conception to delivery are timely, relevant, and consistent with museum messaging and brand
Capture, monitor, analyze, and make decisions based on various museum data that will inform future communications strategies
Conduct visitor and market surveys to assess public opinion of the museum
Oversee website content and supervise the day-to-day entry of content, as well as manage, develop, and implement content for social media
Support graphic design needs for marketing and communications that includes exhibition components
Manage and supervise professional and other support staff in the unit
Other duties as assigned
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; three to five years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; and/or experience in a field related to are of employment; may require management and supervisory experience; or an equivalent combination of education and experience.
At least five years of experience working in a museum or cultural organization
Evident ability to manage a team, prioritize and meet departmental deadlines in a fast-paced institution
Work effectively and professionally with people of all levels
Very strong interpersonal skills to work positively and proactively across the museum in meeting institutional deadlines
Ability to maintain appropriate voice for different audiences and to write about science, history, culture, and the arts in an articulate and accessible way
Working knowledge in public relations, media representation to elicit news and feature stories, answer inquires and discuss advertising rates, campaigns, and schedules
Working knowledge of media, graphic design, and website software
A valid driver’s license
Equal Employment Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
Required Application Materials
Please submit a resume, cover letter, and the name, email address, and phone number for three professional references.
The university is requiring all MSU students, faculty and staff to be vaccinated against COVID-19 with limited exceptions. Learn more at: https://msu.edu/together-we-will/
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.
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