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Essential Functions: POSITION PURPOSE Develop and implement social media campaigns promoting university/school/college/division events. Coordinate and participate in writing and editing major and/or sensitive news stories while serving as key media relations contact or publicist to enhance and promote the image of the University including its schools, colleges and divisions in the areas of research, academics and community service. Specialized knowledge of journalistic practices and principles is expected in handling important controversial subjects and in establishing effective relations with outside news media and internal/external constituents .ESSENTIAL JOB FUNCTIONS-Coordinate and participate in writing and editing major and/or sensitive news releases and feature articles, publications and other informational pieces for print and electronic media publicizing significant academic, cultural, sports, or other activities of the University. Oversee writing, editing, layout, design and photo selection for promotional brochures, pamphlets, advertisements and other publications.-Participate in all phases of production of internal and external social media campaigns and monitor social media streams including story selection, content and placement, headlines, photos and graphics, layout and any other production activities. Coordinate special purpose publications as needed.-Oversee, obtain and verify information for staff reporters. Provide assistance in the identification of possible interview sources in connection with general news events. Initiate and develop original story ideas and adapt material to established media practices and standards; perform copy editing and re-write articles.-Serve as key media relations contact or publicist. Arrange press conferences and other such informational events to keep print and electronic media apprised of major activities of the University. Maintain extensive contacts or liaison role with editors, reporters and other local, State and national media representatives.-Participate in production of radio programs which includes preparation of scripts, tape interviews and testing activities. Write and edit radio and television spots or public service announcements, e.g. snow closures, conferences, etc.; contact print and electronic media for placement of informational pieces on University events.-Represent the department at seminars, speeches conferences and meetings of editorial organizations to keep current with journalistic practices and to establish and maintain on-going contact with media representatives. Work with selected committees and groups to plan special events and activities, i.e. Festival Days, etc.-Participate in special projects and assignments. Prepare scheduled reports and summaries; coordinate production of special publications or series of printed materials.-Perform related work as assigned.
Qualifications: MINIMUM QUALIFICATIONS-Graduation from an accredited college or university or an equivalent combination of education and/or experience. Coursework or major concentration in journalism, English, mass communications, or public relations is necessary.- Experience in social media practices.-Considerable experience in newspaper or editorial work is necessary.-Excellent oral and/or written communications skills.-Considerable knowledge of principles and practices of Journalism.-Ability to initiate and develop original story ideas and to adapt such materials to established media standards.-Ability to coordinate and participate in writing and editing major new stories.-Ability to organize and prioritize work assignments to meet established deadlines.-Ability to establish and maintain effective working relationships between print, electronic media and the University community.-Typically, incumbents have held lower level Information Officer positions or have had previous newspaper or editorial experience.
Founded in 1868, Wayne State University is a nationally recognized metropolitan research institution offering more than 400 academic programs through 13 schools and colleges to nearly 32,000 students. Wayne State?s main campus in Midtown Detroit comprises 100 buildings over nearly 200 acres; its five extension centers offer higher education to people throughout Southeast Michigan. Wayne State is dedicated to preparing students to excel by combining the academic excellence of a major research university with the practical experience of an institution that by its history, location and diversity represents a microcosm of the world we live in. Reflecting its location and the excellent international reputation of its graduate schools, particularly in the sciences, Wayne State boasts the most diverse student body among Michigan?s public universities. Its students represent 49 U.S. states and more than 60 countries.
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