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Director of Athletic Content and Strategic Communications; Associate Director of Athletics
Harvard University Faculty of Arts and Sciences
Location: USA - MA - Boston
Internal Number: 56749BR
As a senior member of Harvard Athletics administration, the Director of Athletic Content and Strategic Communications leads sports content and information for Harvard Athletics and is responsible for communicating on behalf of Harvard's 42 intercollegiate athletic programs, as well as assisting with communications on behalf of Harvard's recreational and intramural programs.
Working closely with the Harvard Athletic Director, the senior leadership team, coaches, and other program and administrative staff, the Director is primarily focused on delivering Harvard Athletics content across multiple platforms (TV, digital and social, game presentation, OTT, and radio). The Director must also understand and support external team strategies around fan engagement, building attendance, and generating revenue, as appropriate.
In partnership with the external leadership team, the Director is responsible for developing, enhancing, and implementing multi-platform news, education, and entertainment content that showcases the Harvard Athletics brand, Crimson student-athlete experience, and enhances the user/audience experience. S/he serves as a point person for coaches and other program staff, as well as senior administrative leaders within Harvard Athletics. This position must comply with University policies and procedures, as well as NCAA and Ivy League Conference rules and regulations.
The Director manages a team of content/multimedia and strategic communications professionals, including interns, various student and part-time workers, along with gameday staff.
This position reports to the Deputy Athletics Director for External Operations & Relations. The Director partners closely with the FAS communications team and must also build and maintain a strong working relationship with the Associate Director of Athletics for Marketing, and the Associate Director of Athletics for Ticketing and Business Development.
1. Lead the operations for the Content & Strategic Communications office in Harvard Athletics, including:
Serve as a trusted partner for the Deputy Athletics Director – External Operations & Relations
Managing, supporting, and developing a content & strategic communications team
Serve as the primary contact for sport and team creative content while working collaboratively with all members of the athletics department, including 42 sports programs and their respective coaches, administrative and recreation staff
Develop and supervise the content/multimedia team and communications team annual budget
2. Develop and implement comprehensive content and communications strategies to highlight the Harvard Athletics brand, student-athlete experience, support engagement, build following on social media platforms, and drive attendance and revenue goals for external teams, including:
Leading the creative development process for the dissemination of content across multiple communications platforms
Working closely with student-athletes, coaches, and program and administrative staff to surface storytelling ideas
Providing communications support for special events and student-athlete networking opportunities
Collaborate with Athletics Marketing on specific projects to drive fan engagement, attendance, and sales related to Harvard Athletics, and external events
Collaborating with Harvard College Marketing & Communications team and the Gazette
3. Plan, direct and oversee broadcasting of home athletics events. Conceive, plan, and direct the production of multimedia content at home athletic events and select events held at Athletics facilities, including the video board used in Varsity competitions.
Direct, oversee, and coordinate the production and broadcasting of all home Harvard Athletics events, as well as select external events held on the Harvard Athletics campus
Initiate, negotiate and implement contracts with national, regional, and local broadcast networks, for airing live home Harvard Athletics events
Serve as primary contact to the Ivy League Digital Strategy Committee and the Ivy League Media Rights Committee
Oversee procurement, maintenance, and secure storage of multimedia equipment, such as cameras, computers, software, and related equipment
Forecast emergent multimedia technologies and trends and plans for cycles of technology innovation and equipment replacement
Plan revenue-generating strategies related to multimedia
Ensure compliance with University policies, applicable laws, and NCAA regulations governing promotion of student-athletes as well as video distribution/ usage
4. Manage independent contractors, student employees, volunteers, interns, and game-day staff for multimedia production.
5. Develop and support Harvard Athletics' overall content and communication strategy working closely with the Content/Multimedia and Communications team(s), including:
Directing the creation of templates, videos, graphics, and images that others can use to enhance their communications
Embracing emerging technologies and integrating them as communications channels
Developing and executing a plan to archive existing photo, video, and film materials
Partnering closely with Harvard Athletics Marketing to support ongoing branding efforts
Directs and oversees the day-to-day operations of the multimedia content on www.GoCrimson.com.
Plan and conduct team-wide and department-wide tutorials and trainings relating to technology and multimedia.
Develops protocol and policies and provides advice on the development of best practices and use of outside software and video for capturing game content for Ivy League and NCAA mandated programs.
Work with University-wide groups of multimedia and technology-related initiatives.
6. Leverage coaching staff resources for the purposes of collecting and disseminating sports information through training and technology.
Harvard is a highly selective liberal arts college whose mission is to educate citizens and citizen-leaders for our society. The College is a residential institution of nearly 7,000 undergraduates and is located in Cambridge, Massachusetts. Harvard is deeply committed to the intellectual, social, and personal transformation of its undergraduates during their four years at Harvard.
The Department of Athletics offers 42 varsity programs for men and women, more than any other Division I school in the United States. We also offer extensive recreational and intramural programs.
Harvard employees have access to a competitive benefits package that includes multiple options for the health and well-being of our employees as well as ongoing professional development.
All formal offers will be made by FAS Human Resources. We regret that, due to the number of responses we typically receive, we may be unable to respond to phone calls or contact personally those applicants not selected for an interview.
Harvard University views equity, diversity, inclusion, and belonging as the pathway to achieving inclusive excellence and fostering a campus culture where everyone can thrive. We strive to create a community that draws upon the widest possible pool of talent to unify excellence and diversity while fully embracing individuals from varied backgrounds, cultures, races, identities, life experiences, perspectives, beliefs, and values.
Salary Grade: 058
Union: 00 - Non Union, Exempt or Temporary
Bachelor's degree required
7+ years of relevant extensive professional experience in social and digital strategy, broadcast and digital production, sports information communications, and/or marketing communications
Experience creating and deploying communications strategies to drive community building and engagement across large, complex organizations
Experience in identifying and telling compelling, creative stories across multiple communications platforms
Experience in creating and deploying digital communications, social media, and multimedia strategies to support creative storytelling
Experience in establishing and maintaining productive working relationships with the sports media and effectively pitching stories to them
Experience planning and executing media events, including press conferences, and managing on-site interviews of coaches and players.
Demonstrated ability to energize, develop and lead a large team
Demonstrated ability to manage financial resources, including budgetary planning and prioritization of projects
Ability to plan and coordinate complex projects involving multiple contributors and stakeholders, managing directly and leading by influence
Seasoned user of a wide range of social media platforms, including Facebook, Twitter, Instagram, Snapchat, and YouTube
User of PrestoSports, Stat Crew software, and Adobe design suite, including video editing platforms, and various production and video equipment
Demonstrated knowledge of web design and digital storytelling, including the use of content management systems and digital analytics
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
About Harvard University Faculty of Arts and Sciences
The Edmond J. Safra Center for Ethics at Harvard University seeks to strengthen teaching and research about pressing ethical issues; to foster sound norms of ethical reasoning and civic discussion; and to share the work of our community in the public interest.
Widespread ethical lapses of leaders in government, business and other professions prompt demands for more and better moral education. More fundamentally, the increasing complexity of public life - the scale and range of problems and the variety of knowledge required to deal with them - make ethical issues more difficult, even for men and women of good moral character. Not only are the ethical issues we face more complex, but the people we face them with are more diverse, increasing the frequency and intensity of our ethical disagreements.
Given these changes in the United States and in societies around the globe, the Center seeks to help meet the growing need for teachers, scholars, and leaders who address questions of moral choice across many of the professions and in public life more generally, and promotes a perspective on ethics informed by both theory and practice. We explore the connection between the problems t...hat professionals confront and the social and political structures in which they act. More generally, we address the ethical issues that all citizens face as they make the choices that profoundly affect the present and future of their societies in our increasingly interdependent world.
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