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Develop comprehensive annual strategy & objective for omni-channel wechat group, incl. annual plan / cross function R&R / result-driven measurement on different type of wechat group / engagement content etc...
Manage logic of wechat group operation model (Existing offline & online / Campaign / Co-branding etc...)
Plan omni-channel communication calendar and also initiative to increase awareness and deep engagment with target audience
Generate consumer insight based content to build deep relationship between brand and consumers
Analyzing the effectiveness of always on operation and projects to ensure we are continuously improving, measuring traffic quality / engagement quality
Manage agency to execute, optimize on-going operation
Strong in handling data sets related to project, and deliver analytical insights back to the team for new initiatives
Progressive experience in Mum & baby business, and FMCG industry are preferred
5+ years' experience in digital marketing / CRM or a relevant field of work, hands-on experience in content management, private domaine, and growth hacking
Fluent in Manderine & English (both speaking & writing)
MS Office, excel & PPT excellency
Bachelor's Degree and above in business, marketing or digital, communication preferred.
Other Special requirement:
Fast learner, proactive working attitude and strong project management experience.
Proven ability of working with social agencies and generating excellent working.
We are looking for somebody who has strong motivation and enthusiasm on social/digital communications.
In-depth knowledge and experience with consumer trends, social and digital marketing, social analytics, reports, and project management.
Solid understanding of private domain (wechat group), familiar with successful methodologies, already accumulating learnings.
Result-driven and knows how to achieve the project results, strong understanding of key social media platforms and new news.
Cross-functionally communication internally and exteranally on the project strategy and operation.
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
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