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The Programmatic team is a group driven to deliver highly effective campaigns through data targeting, audience targeting, and contextual targeting. The ideal candidate will have hands-on experience with programmatic trading in self-service demand side platforms (DSPs). The Programmatic Manager will be a great communicator and ready to lead the team in implementing programmatic media buys across the agency.
Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DWA's B2B clients
4+ years of experience working in the programmatic digital media buying & planning space with focus a on programmatic strategy and execution
Must have in-platform execution experience in DSP platforms (i.e. Google's DV360, The Trade Desk and Amazon AAP
Create and actively manage and optimize programmatic campaigns in DSPs
Be consistently curious and inquisitive - learn how platforms work, and more importantly, learn how to game them
Experience with digital ads trafficking is required (CM360)
Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio
Understand how data from various channels can help the overall customer journey for each client account
Identify, suggest, and setup private marketplace deals
Continually acquire knowledge by maintaining relationships with key programmatic vendors in DWA's portfolio
Actively monitor campaign KPIs via reporting
Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
Provide insight and guidance to members of the integrated media team, as well as managing at least one more junior member of the Programmatic team.
Maintain and stay current on industry news and research
Must love and be curious about data analytics and how that affects the bottom line
Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
Bachelor's degree from an accredited college or university * Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
Professional client communication, both written and verbal * Ability to handle multiple projects and prioritize responsibilities
Ability to work efficiently in a fast-paced environment
High level of accuracy and attention to detail
Self-motivated, but also can work well in a team, especially managing and mentoring others.
Ability to proactively organize daily tasks
Keen problem-solving and troubleshooting abilities
Drive, ability to manage details and strategy, meticulousness
Enthusiasm for the future of brand advertising on the web and building that future with DWA
Willingness to travel 5%
Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying
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