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The College of Communication and Information (CCI) at the University of Tennessee, Knoxville, seeks applications and nominations for a full-time Multimedia Communications Specialist to join the team of professionals within the CCI Office of Communications and Marketing. This position assists with the creation, design and execution of digital multimedia for CCI, with a focus on video storytelling to showcase the work of the College's students, faculty and alumni. This position works collaboratively with the CCI Office of Communications and Marketing, the Dean's Office and across the College to provide innovative and creative communications and design solutions to further enhance marketing and outreach efforts, focused on student recruitment and donor relations. The position requires a commitment to accuracy, meeting deadlines and support for effective relationships with campus and external constituencies. The Multimedia Communications Specialist must be a creative thinker, visionary and team player. The Multimedia Communications Specialist reports to the Director of Communications and Marketing
Videography/Digital Asset Management
Sets strategy for video production needs to enhance the digital presence of the college; writes, reviews, and approves all scripts, selects soundbites, and reviews/approves edits for video production.
Arranges and directs photo shoots.
Leads the creation of storyboards and scripts for video production.
Manages and produces high quality and impactful video projects for internal and external use (presentations, website, social media and events).
Leads and manages post-production work including editing captioning and branding.
Produces compelling photography to enhance written content, website and social media to extend visual brand identity.
Attends CCI events/meetings to capture images/videos for marketing use.
Manages digital video/photo assets to support video production and content creation, including stories, web and social media.
Enhance photographs and digital imagery to create high visual impact as well as produce artistic and infographic elements.
Collaborates and assists with content for publication in social media College accounts.
Manages content shown on CCI display monitors and assists with department managed monitors.
Maintain video/photography production equipment and associated software inventory, including providing budget estimates for higher-level equipment purchases, repairs, or maintenance needs; performing preventative maintenance on equipment; and maintaining video file records.
Promotes CCI to both internal and external audiences through print and digital graphic design.
Works alongside of CCI Director of C&M to develop concepts and appropriate communication vehicles for CCI. These projects may range from small-scale items such as posters or invitations, to larger scale, high-profile, complex projects like magazines, or full communication campaigns involving multiple designed pieces delivered across a full suite of media including print, electronic, and video.
Creates designs that possess a strong sense of composition, typography, and color and work within the existing brand guidelines.
Create graphics for websites and email to complement news releases, student profiles and alumni/donor stories.
Creates templates for college in Microsoft Word, PowerPoint, and other software programs such as Adobe InDesign, while working within existing brand guidelines.
Collaborates with team members to ensure design consistency across various media, especially during campaigns.
Works with printers and promotional item vendors to package pieces for print, obtain estimates for printing items, and liaises with printer and vendor regarding deadlines and delivery of printed items.
Keeps apprised of design trends and methodologies.
Makes design format decisions that work within project budgets and align with marketing plans.
Presents design concepts and strategic direction to clients and fellow team members.
Maintains brand integrity across all platforms and in all materials, both print and digital.
Develops, manages, and executes strategic digital content marketing and internal communications including organic social media, blogs, website content, and e-newsletters.
Develops and manages content/editorial calendars and coordinate scheduled content with key stakeholders.
Creates and manages digital content on various marketing channels, including social media to further the outreach goals of CCI - ensuring content is timely and relevant.
Monitors social media channels and responds to evolving trends to elevate CCI's online presence.
Develops and manages CCI programs in digital advertising and social media/ad campaigns.
Places and tracks all ads, analyzes campaigns and optimizes campaigns for performance metrics and budget requirements.
Develops reports and dashboards to monitor the success of social media traffic (i.e, analytics).
Ensures all content is on-brand, consistent in terms of style, quality, and tone of voice, optimized for search, and adapted for multiple platforms.
Mentors and manages CCI interns within CCI Office of Communications and Marketing.
Represents CCI at conferences or conventions as needed.
Assists C&M for large scale programs and events for the college.
Collaborates and partners closely with team members and contributes to projects/initiatives.
Supports for strategic planning of communication and marketing campaigns.
Supports effective, productive relationships with campus colleagues.
Contributes to creative brainstorming and content planning.
Helps develops the office's creative culture and upholds the quality standards. Works with management to conceptualize and set standards for the public representation of the college.
Our primary mission is to move forward the frontiers of human knowledge and enrich and elevate the citizens of the state of Tennessee, the nation, and the world. As the preeminent research-based, land-grant university in the state, UT embodies the spirit of excellence in teaching, research, scholarship, creative activity, outreach, and engagement attained by the nation’s finest public research institutions.
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