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The Director, Communications & Media Relations (Director) is a key member of the Communications department and serves as a consumer healthcare communications expert working with multiple audiences and stakeholders, including media, third-party organizations, policy makers, members, PR agencies, and consumers. The Director, Communications & Media Relations serves as primary point person in managing the CHPA response to over-the-counter (OTC) medicine-related news, events, issues, and crises as they arise. The Director writes and edits a variety of materials on behalf of the organization and provides communications-related support to staff and members. This position also participates in the development, maintenance, and outcomes of consumer-facing campaigns across different media; researches, drafts, and edits campaign content; and helps to manage campaign-related communications with PR agencies, allied partners, members, and staff.
These essential functions are not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required for this job. Activities, duties, and responsibilities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions: To that end, the Director is responsible for the following:
Serves as primary media contact and point person in managing rapid responses to late-breaking news, events, issues, and crises as they arise related to OTC issues.
Maintains awareness of general issues and media environment around OTC medicines, the OTC industry, and consumer behaviors related to OTC medicines.
Works closely with other communications team members who are primary contacts for dietary supplement media and consumer medical device media.
Works closely with other communications team members on producing daily “media clips” reports on key trending news in traditional and social media.
Works with appropriate staff, member companies, and other trade associations to develop positions, talking points, and press materials on issues of importance to industry.
Develops and maintains relationships with outside organizations to gauge those groups’ policy positions, build consensus, and generate a cadre of supporters for various issues important to the consumer healthcare industry.
Edits and writes a variety of editorial materials bound for public audiences, including press materials, ad copy, byline articles, speeches for association leadership, publications, educational collateral material, association identity kit components, etc., to assure consistency in style and message in printed form.
Provides customer service to association member companies and fellow staff by researching particular subjects or issues. Reviews/edits speeches, media stories, and statistics, and drafts copy for other staff on presentations or board materials so that they can accomplish their goals and/or meet members’ needs.
Serves as communications liaison to Regulatory and Scientific Affairs department.
Develops and oversees implementation of educational and advocacy campaigns around issues of key concern to the OTC medicine industry, including the safe and appropriate use of medicines that include highly scrutinized ingredients. Campaigns are multi-media, multi-year, involve several collaborators and partners, and may target both consumers and thought leaders/policy-makers.
Works across all media—including new media—to communicate messages and distribute products in a cost-effective and efficient way.
Helps to manage content strategy and programming for various consumer campaigns and/or CHPA Task Groups as assigned.
Develops metrics measurements to evaluate program success, reach and impact.
Regularly interfaces with CHPA members around progress with particular projects and campaigns, or on matters that apply to the communications department in general.
Performs other duties as requested.
Desired Skills and Experience
A successful applicant should possess the following skills and experience:
Bachelor’s degree in communications or related field.
5-7 years of experience in communications and media relations, including issues and crisis management.
Able and willing to work at the CHPA's office, located in Washington, DC, at least two times per week.
Experience managing health-related public education campaigns that support regulatory and/or legislative goals
Experience developing content and campaigns for all media, including broadcast, print, Internet, and radio.
Experience in healthcare communications and advocacy, including healthcare policy.
Excellent writer with ability to create diverse content for a variety of audiences, including both highly technical and basic literacy levels.
Ability to multitask, work well under pressure, balance competing priorities, and meet tight deadlines.
Ability to work collaboratively with others and contribute to supportive working environment.
Consumer Healthcare Products Association (CHPA) is the 140-year-old national trade Association representing the leading manufacturers and marketers of over-the-counter (OTC) medicines, consumer medical devices, and dietary supplements. CHPA is committed to empowering consumer self-care by preserving and expanding choice and availability of consumer healthcare products. We foster employee engagement and reward staff through challenging work, competitive compensation and benefits, flexible scheduling and time-off options, and opportunities to grow and develop professionally.
In 2020, CHPA expanded its scope to include consumer medical devices, reflecting the role these products play in the selfcare continuum. This new position builds upon the association’s well-established and comprehensive role representing manufacturers of OTC drugs and dietary supplements, with core capabilities including scientific and regulatory affairs, government affairs, and communications.
Empower self-care by preserving and expanding choice and availability of consumer healthcare products.
Happier, healthier lives through responsible self-care.
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