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As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world.
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UW Libraries- Advancement team has an outstanding opportunity or a Public Information Specialist to join them!
This role will design, develop and implement comprehensive communications and events plans for Libraries Advancement. Design, create and produce communications materials that steward and support donor development. Coordinate events (e.g. campaign and annual) and support activities to further UW Libraries Advancement initiatives. Report to UW Libraries Assistant Dean for Advancement. Collaborate with Libraries Communications, other Libraries staff, central support services and other UW units.
Communications and Donor Development
Develop and implement comprehensive communications plan for Libraries Advancement, overseeing, producing and aligning donor outreach materials with Libraries strategic priorities and UW branding pillars (e.g. case statement, brochures, web, videos, presentations, and fundraising materials). Generate appropriate, timely and accurate information for communication to internal and external Libraries donor audiences.
•Lead and oversee all Libraries Advancement Marketing communications in close partnership with Libraries Communications staff, develop content to feed directly into donor communications: email, website, print, social media, and video communication materials in support of Libraries Advancement goals. •Create and execute publicity plans to promote Libraries Advancement events and donor-development activities. Coordinate with UW Press Advancement Communications, as needed. •Align donor development toolkit with University Marketing Communications standards. •Create content and distribute communications materials, including event and collection spotlights, and major donor stewardship reports (e.g. Allen Report). Coordinate with Libraries Communications Director and UMAC on major gift announcements and donor stewardship reports. •Expand Libraries storytelling initiative. Incorporate key stories in all communications mediums that reveal how the Libraries creates boundless opportunities for student success, great faculty teaching and local-to-global research that results in doing a world of good and impacting lives. Work with unit team to message stories in appeals and stewardship reports. •Lead, coordinate and update Libraries Advancement web pages to enhance audience development, including stewardship initiatives, highlighting impact and involvement of donors, sponsors and other gifts to Libraries. •Design, purchase and order promotional materials. •Exercise independent judgment in developing relationships with current or potential campus partners (e.g. UWAA), volunteers, donors, Libraries staff, alumni, corporate supporters, students and outside vendors.
Events and Fundraising
Develop, manage and execute annual events plan for Libraries Advancement, focusing on activities that attract/encourage friend-raising, fundraising and major initiatives.
•Produce all Libraries Advancement events. Team lead for stewardship and cultivation events (e.g. major donor stewardship events, endowed lectures Artist Images and Maxine Cushing Gray, Dawg Days in the Desert, and donor salon events.) •Provide outstanding customer service to event guests. Serve as liaison to guest speakers and ensure data from events is in sync and updated in donor database. •Works with Advancement team to ensure clarity of messaging in donor outreach/communications materials. •Responsible for financial monitoring of expense-revenue reports for events. •Stage manage events, including author speeches for Dean of University Libraries and Assistant Dean of University Libraries Advancement, provide tech support and provide training for colleagues, volunteers and student workers related to event production.
Other duties as assigned
Perform other related duties as assigned.
•Communicates appropriately, effectively and positively. Plays an active role in staying informed and participating in Libraries and unit meetings, activities and events. •Although position reports to Assistant Dean of University Libraries, Advancement, individual will work with staff throughout Libraries, in addition to Advancement team., sharing and requesting information as appropriate, and coordinating with Libraries Communications team. •Plan and direct the work of volunteers, freelance writers, designers, students and Libraries staff involved in Advancement outreach and event activities.
Effective communications: Expresses oneself clearly and empathetically in interactions with others and prioritizes an accessible and transparent style in all forms of communication, i.e., verbal and written, one-on-one and group, etc. Interpersonal Awareness: Builds and maintains positive and productive relationships and actively contributes as a member of working teams to achieve results. Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization. Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience. Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures. Acts consistently with Washington State ethical guidelines and organizational core values and beliefs. Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW’s commitment to inclusiveness and diversity.
Innovation Management: Able to anticipate market trends and be effective in facilitating and managing creative processes to achieve results in self and others. Organizational Agility: Knowledgeable of the organization, able to balance reason and the interest of various parties, and act in an appropriate manner that is congruent with the organization’s values, goals and mission to achieve success. Technical Agility: Ability to quickly learn and apply new technologies, skills and concepts into existing systems and protocols while continuously seeking improvements.
Fundraiser Donor Focused: Establishes, cultivates and stewards strong relationships with donors and friends. Results Oriented: Acts decisively to achieve results. Planning & Implementing: Develops fundraising strategies and plans that integrate into the organization’s mission, priorities and goals. Conflict Resolution: Works to resolve conflicts and differences through dialog and open communication in a timely manner. Sees every difference as an opportunity for growth and change.
Bachelor's degree in and two to three years of experience in communications, event planning, development, public relations or related field.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
•Superior writing and editing skills, particularly for audience development and/or philanthropy. Demonstrated ability to write in a style and voice suitable for different audiences, as the position will require writing for the Dean, Libraries staff and volunteers in a manner that provides engaging news stories for the general public, compelling promotional and philanthropic pieces for alumni and donors, as well as the possibility of nuanced position papers and proposals for legislators and targeted community stakeholders. •Demonstrated experience in managing website design, editing and oversight. •Experience with or managing projects using digital content software tools to create/design, edit, and publish content for across mediums (print, online, video) as well as Libraries Advancement web page. •Strong project management skills. Ability to organize projects, accurately create timelines and priorities, problem-solve, seek assistance and provide updates as needed, and take initiative to handle multiple projects using good judgment in a fast pace, dynamic, deadline-driven environment. •Excellent communication and interpersonal skills to establish and maintain cooperative working relationships within and outside the Libraries, including Libraries staff, faculty, students, donors, alumni, corporate and foundation representatives, and UW colleagues, as well as community and professional stakeholders. •Ability to plan, direct and monitor budgets for outreach activities and events. •Proficiency with personal computing environment, Microsoft Office Suite (Microsoft TEAMS, Word, Excel, Outlook and PowerPoint), WordPress, Marketo, ThankView, ScaleFunder, CVENT and the Internet. •Knowledge of UW Advancement policies and procedures, including use of the Constituent Relations Management systems (CRM) •Knowledge of alumni relations/development/advancement principles.
•UW experience as a student or employee. •Fundraising or alumni relationship experience in higher education setting. •Knowledge of the integrated advancement model. Knowledge of libraries/development/advancement principles. •Knowledge of UW Advancement policies and procedures.
•Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distractions. •Ability to lift/move 20 pounds regularly and up to 40 pounds occasionally for event setup and tear down. •During Events (from setup to tear down) or on Event days: •Ability to stand 4 or more hours continuously. •Ability to walk 4 or more hours continuously. •Ability Standing: duration of 4+ hours for events •Ability to work greater than a 10 hour day
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.
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