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Reporting to the head of the External Relations department, the Director of Communications is responsible for accomplishing the Neeley School communications objectives by developing and directing the implementation of strategic communications and public relations strategies and tactics, as well as providing communications counsel to and coordination with the wider business school departments, programs and Centers of Excellence.
Duties & Essential Job Functions:
1. Manages external and internal communication needs consistent with Neeley School Promise, mission and goals by researching trends; reviewing internal and external publications; monitoring news media. 2. Plans external and internal communication programs by identifying target audiences; determining specific approaches; managing Neeley School publications and web site content; creating a consistent Neeley image in all written materials; negotiating and overseeing execution of vendor contracts. 3. Seeks out and responds to media inquiries by recommending information strategies to management; coordinating information releases with the TCU Office of Marketing & Communication as needed; and more. 4. Informs public and stakeholders by coordinating communications with key constituents; promoting Neeley School successes and stories of interest; selecting target audiences; arranging interviews and tours. 5. Leads written communications including but not limited to Dean’s office messaging, press releases, web content, email marketing communications, newsletters and internal communiques. 6. Heads social media management including strategy, calendaring, content curation and creation, engagement and data analysis. 7. Performs other related duties as assigned.
Required Education & Experience:
• Bachelor’s degree in Strategic Communications, Journalism, Marketing or related field. • 5 plus years’ experience in a strategic communications, marketing or public relations environment.
• Knowledge of organizational management and problem-solving techniques. • Demonstrable skill in informative and persuasive writing. • Experience in media relations and social media oversight. • Proficiency in Adobe Creative Suite. • Proficiency in Microsoft Office Suite. • Knowledge of print publications • Knowledge of customer service techniques. • Ability to clearly communicate verbally. • Ability to draft grammatically correct correspondence. • Ability to prioritize. • Ability to balance multiple projects simultaneously. • Ability to evaluate and make recommendations to improve operations. • High sense of personal responsibility. • Strong collaborative and interpersonal skills as a leader and team player. • CRM system engagement experience a plus. • Prior experience or knowledge of management education industry preferred.
Physical Requirements (With or Without Accommodations):
• Visual acuity to read information from computer screens, forms and other printed materials and information. • Able to speak (enunciate) clearly in conversation and general communication. • Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions. • Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting. • Lifting and moving objects and equipment up to 10 lbs.
• Work is indoors and sedentary and is subject to schedule changes and/or variable work hours. • This role is an on-campus, in-person position. • There are no harmful environmental conditions present for this job. • The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.
TCU is all about the experience. This is a place where students learn how to adapt to whatever the future might bring, develop critical thinking skills and expand their creativity. With a choice of rigorous academic programs in 130 undergraduate areas of study, 61 master’s level programs and 24 areas of doctoral study, Horned Frogs have opportunities to search for meaning and examine values, yet graduate well-prepared for professional accomplishment. Whether in the fine arts or business or engineering, Horned Frogs can develop their full creative potential here. For example, both MBA and undergraduate students at the Neeley School of Business benefit from an experience ranked at the top by Bloomberg Businessweek and U.S. News & World Report — not in spite of, but because of, the focus on the individual. At TCU, professors love being in the classroom. These mentoring teacher-scholars also conduct well-published, leading-edge research, often with undergraduates at their sides. Horned Frogs live, learn and play 24-7 in a 277-acre setting in a vibrant city. They work out in state-of-the-art recreation facilities, catch Big 12 NCAA athletic competition and participate in 200+ organizati...ons, all without leaving the campus. That’s when they’re not providing thousands of hours of volunteer service to their community, interning in New York or LA, practicing journalism in Washington, D.C., experiencing international business in China or perfecting Spanish in Seville. It’s how Horned Frogs are learning to change the world.
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