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UW Continuum College (UWC²) expands the reach of the University of Washington with programs like UW Professional & Continuing Education, International & English Language Programs, Summer Youth and the Osher Lifelong Learning Institute at the UW that meet the needs of various learners at all phases of their lives. We’re focused on removing obstacles to relevant educational opportunities by addressing geographic, financial, length of commitment and time constraints, increasing access to knowledge for more people. As a diverse community that values inclusivity and collaboration, we foster a respectful, supportive workplace where innovation comes to life. By looking ahead and experimenting with new approaches, we’re creating new educational opportunities to help people thrive in a world of change.
Diversity and respect for all, is a core value of UW Continuum College. We are committed to improving access to education, removing barriers to entry, and viewing our work through an equity lens. We believe our organization is better when diversity of thought, practice, and experiences are not only welcomed but celebrated. We are passionate about creating, and supporting an inclusive working and learning environment for all students, staff, and faculty.
The Digital Advertising Specialist supports the mission of the University of Washington and UW Continuum College’s Marketing Department by managing a wide range of digital marketing projects with the goal of meeting certificate and course enrollment goals. Reporting to the Director of Marketing, this position manages all paid digital advertising projects for the Professional and Continuing education programs, monitors and optimizes campaign performance, reports KPIs and more.
This position manages internal and external (e.g., vendor) relationships and identifies and recommends marketing approaches to increase program and course enrollment including tracking budget and evaluating performance of various marketing and advertising initiatives. This role involves independent decision-making, deep understanding of the rapidly evolving digital marketing industry, and ongoing relationship management.
The successful candidate shares a passion for our values: diversity and respect for all, equity and inclusivity, a never-ending pursuit of excellence, integrity, and trust & openness.
Advertising Strategy, Implementation and Monitoring
Evaluates digital channels to focus on for specific initiatives given business goals
Creates year-round strategy for brand and certificate digital advertising and collaborates with project manager and creative team on timely execution for all deliverables
Ensures that agency-run campaigns for the brand and certificates are meeting performance metrics
Reports on paid digital advertising performance to stakeholders
Provides guidance for all paid digital communication activities
Collaborates with social media, email marketing and creative teams to ensure consistency across channels
Relationship Management and Communication
Manages digital agency partner and is first point of contact for all brand and certificate digital marketing campaigns
Meets with academic program partners to review new program details or program updates to ensure ad campaigns reflect current program features
Thought Leadership / Subject Matter Expertise
Organizational expert on paid digital marketing trends and news.
Presents on best digital marketing practices to partners as well as other organization stakeholders
Participates in biweekly digital marketing meetings with members of the partnership marketing team and others from the organization.
Participates in UW Marketing and Communications Roundtable
REQUIRED At least four years of professional experience in marketing (or closely related role), two of which must be specifically in an advertising or digital marketing position, or an equivalent combination of education and experience to include:
Demonstrated understanding of current digital advertising landscape including PPC, CPC, social and search engine marketing
Experience using Google Analytics or ad platforms for tracking campaign performance; understanding of standard metrics used in evaluating performance of paid campaigns.
Experience developing positive relationships with a variety of stakeholders (this can be internal or external clients or other key decision-makers)
Strong organizational, editing, writing and presentation skills; ability to communicate about marketing-related topics in a clear, meaningful way to non-marketing professionals
Experience managing a budget or part of a budget
2 years of experience managing full advertising campaign lifecycle (strategy, implementation, budgeting and performance evaluation)
Experience working for or with a digital advertising agency
Experience working in an education, non-profit or related industry
Understanding of the broader marketing communications landscape & strategy, including content, email, social, PR, etc.
Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.
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