The university Social Media Manager is primarily responsible for supporting the university’s overall mission by developing the strategy for and implementation of App State’s social media presence. The social media manager will build brand awareness, cultivate interaction, engagement and discussion around the organization, its strategic initiatives, and future enrollment by creating social media content, providing strategic guidance to department-level social media content creators, responding to inquiries and interacting with audiences and developing short- and long-term social media and digital content strategies and tactics. The role requires professional-level grammar and creative writing skills; ingenuity; proa