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SUMMARY: The Athletics Communications Director markets and promotes Luther College through its NCAA Division III athletic programs, advancing the Luther brand through the stories of its student-athletes and the values that Luther Norse Athletics brings to the student experience, the campus, and the community. The Athletics Communications Director fulfills the mission-critical functions of a Sports Information Director, including record keeping, website management, broadcast management, and multimedia production. The Athletics Communications Director collaborates with the Marketing and Communications team to promote Luther Norse Athletics through advertising and sponsorships. The Athletics Communications Director supervises, directs, and mentors the athletics communications fellow, the athletics social media team, and a robust team of student workers.
ESSENTIAL DUTIES and RESPONSIBILITIES: Oversee and execute media relations for athletics, covering student-athlete achievements, varsity programs, and special events. Maintain and develop the athletics website (managed on Sidearm, Luther’s athletic website vendor), with coordination and support from the Marketing and Communications marketing operations team. Supervise and coordinate with the athletics social media team. Oversee the production of game programs and recruiting brochures, with coordination and support from the Marketing and Communications creative team. At home NCAA intercollegiate athletic events, manage or direct the management of the scoreboard, music, video board, PA announcer, and live streaming (new contract with Blue Frame starting summer 2022). Compile in-game statistics and transfer completed game files to the American Rivers Conference office and the NCAA. Coordinate with the campuswide Marketing and Communications team by participating in team leader meetings and departmental events, coordinating with and contributing to the department’s work and budget planning, coordinating with the executive director and creative director on brand standards development, and creating a strategic plan for Luther Norse Athletics marketing and promotion. Seek opportunities to collaborate with local community groups to elevate Luther’s athletic events and build the fan base. Coordinate with and direct visual media staff or other photographers to procure necessary photography of events or individual student-athletes. Meet regularly with the Student Athlete Advisory Committee and assist in the organization of student athlete recognition ceremonies. Chair the Luther College Athletic Hall of Fame Committee.
SUPERVISORY RESPONSIBILITIES: Supervise and direct the athletics communications fellow and the athletics social media team. Supervise and train a student work study staff of 14-21 students who are essential in covering Luther athletic events, including operating in-game statistical programs, submitting post-game files to the conference and NCAA, operating video streaming equipment, editing photos, writing news releases, and staffing athletic events.
EXPERIENCE and SKILLS:
Experience: 3 years’ experience in the sports information/athletics communications field at the professional or graduate student level.
Excellent oral and written communications skills.
Demonstrated leadership and strategic planning skills.
Mastery of in-game statistical programs required by NCAA, such as Genius Live Stats and Stat Crew; NCAA statistical policies and guidelines; as well as NCAA statistician manuals for all sports.
Supervisory and student mentoring experience preferred.
Basic software skills in the Adobe Creative Suite including InDesign, Photoshop, Acrobat; Excel and Microsoft Word required.
Video streaming and athletic photography experience preferred.
Ability to cultivate and develop inclusive and equitable working relationships with students, faculty, staff, alumni, parents, and friends of the college
PHYSICAL DEMANDS and WORK ENVIRONMENT:
Flexibility to work on weekends and evenings required in accordance with athletic season schedules.
Combination of indoor desk environment and outdoor work environments in diverse weather conditions.
Lifting and carrying equipment of up to 20 pounds.
Luther College, a private, NCAA Division III institution located in Decorah, Iowa is a member of the American Rivers Conference. Luther College is an Affirmative Action/Equal Opportunity Employer. Women and persons of diverse ethnic backgrounds are especially encouraged to apply.
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