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The College of Engineering, Dean's Office has an outstanding opportunity for a Communications Manager.
The Communications Manager is responsible for the communications output and comprehensive strategy for the Office of Inclusive Excellence (OIE) and the Office of Academic Affairs (OAA) in the College of Engineering. This position works to engage key stakeholders, including faculty, staff, students, prospective students, parents and guardians, and alumni, to keep them informed of and engaged with activities relating to Diversity, Equity and Inclusion (DEI) initiatives from OIE, expand recruiting and retention efforts, promote student programming and resources, and support a leading edge, inclusive student experience.
This agile team member will report to the Senior Director of Marketing & Communications while serving as the communications advisor to the Associate Dean for Diversity, Equity and Inclusion and the Associate Dean for Academic Affairs, in addition to being a member of both the OIE and OAA teams. The goals of this position are to advance DEI programs and services; cultivate a climate of awareness, understanding and respect for individuals and groups; and identify and address communications gaps for OIE and OAA with stakeholders. To be successful in this position, the Communications Manager will demonstrate impactful storytelling, results-oriented communications and end-to-end project management. The Communications Manager is able to advance multiple complex projects simultaneously, communicate clearly with stakeholders, and cultivate relationships with student- and diversity- focused partners across the College’s ten departments.
Communications strategy - 30% •Develop annual comprehensive communications plans, strategy and timelines in support of the goals of the Office of Inclusive Excellence and the Office of Academic Affairs for current and prospective students, faculty, staff, parents and guardians, and alumni •Define measurable goals, schedules and budgets. •Develop key messages and leadership talking points, and provide general communications counsel, for OIE and OAA initiatives and programs •Build and disseminate editorial calendars for OIE and OAA to plan for annual projects across audiences, including key event dates, student dates and deadlines, student resources, OIE resources and initiative rollouts; across web, print and social media •Build, populate and disseminate engagement reports, incorporating key data and benchmarks, on key metrics, gains and milestones for OIE and OAA •Inform overarching web strategy across websites for diversity-focused and student-focused content to ensure accuracy, consistency and usability •Collaborate with editorial team at the College to highlight OIE and OAA priorities and projects •Pitch features, profiles and other stories to writers across the College
Digital communications and content generation - 40% •Audit, create, edit and update web content for key audiences across the College’s website for OIE and OAA audiences •Collaborate with web team on page revamps and new page development, new student tools and other web-based resources •Collaborate with OIE team to build and populate internal resource and training page for faculty and staff •Write, edit and send email communications using marketing automation platform to key OIE and OAA audiences, including but not limited to: annual first year parent and guardian email series, student newsletter and internal communications for the associate deans for OIE and OAA •Working with social media manager for the College of Engineering, generate audience-specific content, promote DEI work and initiatives, and develop campaigns to meet priorities for student recruitment and retention •Draft, edit and finalize speeches, talking points and other related materials for the OIE and OAA associate deans •Work with Director, Policy and Administration, to disseminate student data •Draft and edit brief profiles and news stories related to OIE and OAA news and awards •Ensure that digital communications and other content uses inclusive language, accessible formatting and incorporates feedback
Collateral and event management - 20% •Create and update fact sheets and one pagers for OIE, OAA and related programs and initiatives •Manage and update leadership presentations and slides for OIE and OAA related content •Consult on graphic marks and design for other printed items •Ensure materials produced for use by and distribution for OIE and OAA meet UW brand and graphic standards and guidelines •Liaison with events team on OIE and OAA events including student events and the OIE diversity lecture series
Resource management and support 6% •Provide guidance for communicators across the College on equitable language and messaging for DEI •Present and share best practices for both DEI communications and student communications with internal partners
Other duties as assigned 4%
•Bachelor's degree in marketing, communications, journalism, English or related field and 3 years of marketing/communications experience or related field. Equivalent combination of comparable knowledge and skills may substitute for education and/or experience.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.
•Excellent written and verbal communication skills. Familiarity with AP style. •Values the UW’s commitment to inclusiveness. Demonstrates respect and commitment to diversity. •Must be flexible in a fast-paced setting, able to work under deadline pressure. Ability to communicate clearly, diplomatically and effectively • Capacity to work professionally with many constituencies (e.g. staff, faculty, alumni, industry, vendors, media and students.) •Strong computer skills with both PC and MAC platforms and proficiency in Microsoft Office, and Adobe Creative Suite particularly InDesign and Photoshop. • Skilled in analyzing and synthesizing large and complex amounts of technical information. •Strong project management skills and tracking of success metrics. •Strong interpersonal skills, creativity, and organized with strict attention to detail. •Comfortable responding to and managing inquiries/topics that are sometimes sensitive in nature with the highest professionalism. •Capacity to achieve superior results working independently and as a team member. •Ability to develop, adhere to and successfully communicate branding and content guidelines •Experience in the application of writing skills to a fundraising program, and understanding of fundraising techniques and basic philosophy of fundraising in a higher education environment •Experience taking and editing photos and creating simple graphics for use on websites and other collateral. •Working knowledge of HTML.
Conditions of Employment
•Demonstrated experience with current social media and digital marketing platforms and best practices. •Experience in student recruitment and/or student-facing communications for higher ed •Understanding and experience in leading diversity, equity and inclusion communications •Previous experience creating and editing content such as news stories and homepage banners on websites using the content management system, Drupal. •Experience with marketing automation platforms such as Marketo. •Experience in online communications, public relations, alumni communications and marketing. •Experience working in higher education, preferably familiarity with the University of Washington.
The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.
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