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Assistant Director of Communications and Marketing
Location: Fort Washington, Pennsylvania
Type: Full Time
Required Education: 4 Year Degree
Germantown Academy, located in Fort Washington, Pennsylvania, is seeking qualified, experienced candidates for the full-time position of Assistant Director of Communications and Marketing, beginning as soon as possible. This is a 12-month position which offers an excellent array of benefits and a highly competitive salary. The Academy, founded in 1759, is a non-sectarian, coeducational, college preparatory school of more than 1,200 students in Grades PK-12, located in the northwest suburbs of Philadelphia on a campus of 126 acres.
Candidates must exhibit an appreciation of, a sensitivity to, and respect for a diverse academic environment, inclusive of students, faculty, and staff of varying social, economic, cultural, ideological and ethnic backgrounds. At Germantown Academy, we are committed to creating a learning environment that is as diverse as the broader, global world of which we are a part. We value this diversity because it makes us a stronger community, enriches our thinking, and helps us to develop our collaborative spirit.
Position Purpose: The Assistant Director of Communications and Marketing reports to the Director of Communications and Marketing and serves as a team member in the Germantown Academy Office of Institutional Advancement. This position will assist in coordinating the communications and marketing efforts of the school, with an emphasis on fundraising, through a variety of mediums, including web, print, electronic news, and social networking services, to help advance the school’s mission. This position does not qualify for tuition remission.
Provide support for the school’s social media marketing presence for all GA constituents
Serve as a communications liaison, along with Director, for public events hosted by the school
Create content and scheduling strategy of feature stories and school blog for GA website
Design and implement online strategy for school fundraising that includes creation of video, ads, first person interviews, new initiatives, etc.
Serve as project manager for annual giving solicitations that will include writing, graphic design, and video
Design video projects for all-school promotions and fundraising campaigns
Provide writing support for a variety of communications vehicles, including but not limited to, web, school magazine, educational publications, Annual Fund pieces, etc
Coordinate the development of new web and social media initiatives for turning constituents into donors
Support parent fundraising efforts for the school through event planning, backend database work, and volunteer management
Assist with photography needs for the school that include photographing subjects or events for daily web features, alumni events, and annual giving pieces
Catalog and maintain photo files (hard copy and electronic)
Other duties as assigned by the Director of Communications and Marketing and the Director of Advancement and Strategic Initiatives
Experience and comfort level with Microsoft platforms, email software, database software, and design software - Quark, InDesign, Canva, Photoshop, FinalCut Pro, etc.
Degree in marketing, communications, public relations, or journalism with a minimum of 2-3 years of experience preferred
Ability to foster and maintain relationships with media outlets with the intent of gaining publicity for the school
Strong writing, editing, and interviewing skills
Understanding of photo and video editing software
Experience in writing for and editing CMS web sites
Ability to handle multiple projects in a fast-paced environment, independently and collaboratively
Detail-oriented with sensitivity to deadlines and priorities
Ability and enthusiasm to work evenings and weekends when necessary
Germantown Academy, located in Fort Washington, Pennsylvania. The Academy, founded in 1759, is a non-sectarian, coeducational, college preparatory school of more than 1,100 students in Grades PK-12, located in the northwest suburbs of Philadelphia on a campus of 126 acres. At Germantown Academy, we are committed to creating a learning environment that is as diverse as the broader, global world of which we are a part. We value this diversity because it makes us a stronger community, enriches our thinking and helps us to develop our collaborative spirit.
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