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The Assistant Director, Communications & Strategic Brand Engagement provides information to external and internal public via news and other media to positively influence the perceptions and narratives of the sports assigned to them in support of advancing the goals and objectives of the department and athletic programs.
The range of responsibilities include: customer service, writing, editing, graphic design, video and photography, social media, archiving, event management, proactive media pitching and the facilitation of interview requests.
Duties include and are not limited to:
Serve as the primary communications contact for multiple sports.
Proactively pursue new, creative and innovative methods for enhancing the programs’ brand and media presence, including continued awareness of trends in visual communications, emerging media, earned media, social media and digital technologies. This is including, but not limited to, creating feature stories, hype videos, highlights and graphic design that tell the Bearcats story across the department with a focus on assigned sports.
Responsible for creating editorial content for online and social media platforms, specifically gobearcats.com, Twitter, Facebook, Instagram and other platforms for assigned sports, including but not limited to media guides, news releases, game notes, feature stories, videos and graphics.
Contribute, plan and execute public relations initiatives for assigned sports and department as a whole. This includes facilitating program interview and media requests with local, regional, national and niche media and social media influencers along with developing feature coverage for internal digital platforms.
Direct game coverage for assigned sports and assist in game and practice coverage for additional and secondary sports.
Supervising statistical crews and managing live scoring for home events for assigned sports.
Nominate student-athletes and coaches for conference and national awards.
Maintenance of current and historical team information (news, rosters, statistics, records, photos, videos) in assigned sports.
About University of Cincinnati Athletic Department
The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 500 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 117 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first American Athletic Conference program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.
UC student-athletes collectively posted a 3.387 overall GPA in the fall of 2021 with 78 percent earning spots on the Honor Roll.
Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our University and impact the lives of student-athletes as they prepare to change the world on and off the field.
For more information visit gobearcats.com.
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