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Public Relations Manager, Editorial Content – Disney Cruise Line
Disney Worldwide Services Inc
Location: Celebration, Florida
Type: Full Time
Internal Number: 956380BR
Public Relations Manager, Editorial Content – Disney Cruise Line
LocationCelebration, Florida, United States
Business Disney Cruise Line
Date posted Apr. 19, 2022
This role is responsible for ensuring editorial excellence across all Disney Cruise Line Public Relations channels. The PR Manager will plan, write, edit and proofread flawless content that is strategically crafted to convey key messages and expertly tailored to the ever-changing demands of editorial public relations. The manager will be expected to generate positive editorial coverage across national, regional and local media. They will bring benchmark strengths in creative and news writing as well as copy proofing and editing, paired with a keen ability to forge positive working relationships with reporters, editors and other news professionals. Writing for news is a critical factor, including a proven ability to identify, craft and pitch newsworthy stories.
The manager will also support strategic campaign planning, project management, creative content development, and media relations for our expanding fleet of cruise ships and tropical Disney destinations. This position reports to the Public Relations Director.
Writing and editing: Talent for crafting and editing a wide range of materials to the highest of standards with a keen eye for detail. Proven ability to adapt to different styles, including press releases, fact sheets, blog posts, key messages, talking points, video scripts, social copy and more.
Storytelling: Extensive experience identifying stories and pitching story ideas to editors, business leaders and partners.
Building relationships: Proven track record of establishing productive business connections with media contacts and securing coverage in new outlets and platforms.
Production: Background in producing and partnering with others to create multimedia assets such as photography, video and digital materials to support media advocacy and editorial storytelling.
Diversity and inclusion: All DPEP communication reflects the company’s commitment to Inclusion and the PR manager must maintain this throughout planning, creation and delivery.
Business acumen: Able to align stories, messaging, campaigns and other work with broader business objectives, strategies and goals.
Project management: Experience executing tactics from start to finish (including announcements, stunts, productions, events and more), managing budgets and measuring results.
Minimum of 5-7 years professional experience in communications, journalism and/or public relations
Portfolio of work showcasing editorial content as well as creative writing samples
Excellent knowledge of Associated Press style guidelines
Able to work in a demanding, fast-paced environment, often after hours and on weekends
Available to travel for projects, working remotely or on-site
Ability to handle confidential information
Earned and Owned Media:
Deep knowledge of the earned media landscape
Extensive experience writing for news and/or public relations
Experience working with media, including digital, broadcast and print
Understanding of social media platforms, concepts and strategy
Must be a confident communicator and presenter
Proven experience in multi-tasking and working effectively under pressure
Able to develop and share creative, innovative ideas
Self-motivated with a positive and professional approach to work
Proactive, reliable, responsible and accurate
Extreme attention to detail
Must possess excellent networking, partnering and organizational skills
Able to work comfortably with Cast Members at all levels
Able to work in an environment that promotes and celebrates diversity and inclusion
Knowledge of Disney Cruise Line
Understanding of the cruise and travel industries
Command of Adobe Creative Suite or other design apps
Fluency in Spanish or Portuguese is a plus
About Disney Cruise Line:
A leader in the cruise industry, Disney Cruise Line provides a setting where families can reconnect, adults can recharge and children can experience all the magic that Disney has to offer. Guests can sail out of ports around the world on exciting itineraries to the Caribbean, Bahamas, Alaska and Europe, among others. Aboard the fleet of four ships – the Disney Magic, Disney Wonder, Disney Dream and Disney Fantasy – and Disney’s private island paradise in the Bahamas - Castaway Cay, crew members provide guests with unparalleled service, enchanting storytelling and immersive family entertainment that only Disney can deliver.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with Magical Cruise Company, Limited, which is part of a business we call Disney Cruise Line.
Magical Cruise Company, Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
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