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The Manager, Digital Engagement will act as the lead in managing The Fertilizer Institute’s digital media program. Working within the External Affairs team, the Manager will execute a social media strategy that promotes TFI as the leading voice for the fertilizer industry, promotes the industry’s efforts around sustainability, champions TFI’s public policy positions, strengthens the association’s voice on social channels, tells the story of fertilizer, and increases engagement with key audiences. This includes content creation and posting, developing a weekly social calendar, advanced planning for yearly events and special days, monitoring other social channels for news/trends and engaging in conversation, and measuring the performance of social media content and campaigns.
Duties & Responsibilities:
Develop, maintain, and manage TFI digital presence, strategy and engagement
Define most important social media KPIs
Create and post unique and relevant content for various audiences in appropriate voices
Stay up to date with the latest social media best practices and technology
Work across departments to remain updated on relevant happenings
Monitor SEO and user engagement
Identify strategic weaknesses and make recommendations for improvements
Increase social media engagement with the TFI brand
Measure the success and provide reporting on engagements and campaigns
Bachelor’s degree and 2-3 years of relevant experience
Proficient using of multi-social posting programs such as Hootsuite
Strong computer skills using Microsoft Office, Adobe Suites and Canva
Experience with paid campaigns and targeting
Firm understanding of SEO and web traffic metrics
Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, YouTube
Understanding of social media KPIs
Familiarity with web publishing and design
Excellent multi-tasking skills
Critical thinker and problem solver
Excellent time management skills
Great interpersonal, presentation and communication skills
TFI is the voice of the fertilizer industry, representing the public policy, communication, stewardship and sustainability and market intelligence needs of fertilizer producers, wholesalers and retailers as well as the businesses that support them with goods and services.
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