We are hiring! Join our team as Digital Media Specialist for a national nonprofit association based in Austin, Texas!

We have the best of all worlds, embracing a work-from-home model while meeting in person as a team monthly and once a week 1:1s. We travel together to fun cities like Tampa, Indianapolis, Las Vegas, Washington DC, and Nashville. Travel averages 2-3 days/nights per month.

Position summary

The Digital Media Specialist tells the story of APRO to members and the public through multiple communications channels and drives engagement with APRO. They enhance the membership experience by engaging with followers on social media platforms, creating multimedia assets to enhance interactions with the brand, and works to conceptualize, develop, and edit content for key communications vehicles that spotlight APRO initiatives. 

Position specific duties

• Manages the social media editorial calendar to ensure the Association is strategically sharing messages via APRO’s social media platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and others. 
• Monitors and tracks discussion topics on the Association’s social media platforms and others. Uses information to help develop and enhance the member/nonmember digital experience with APRO.
• Monitors APRO’s social media platforms to ensure that content posted by other users is appropriate, that APRO responds to comments and queries, and that APRO postings support the Association’s strategies and goals. Monitors discussions related to the Association and the profession on other platforms.
• Works to maintain social media optimization through targeted content and key words. Runs analytics to track usage patterns, makes appropriate changes in approach to maximize results, and shares information with all staff.
• Serves as a guide in determining the types of information shared on social media, appropriate frequency, and customizes messages for each platform.
• Uses analytics to determine timing of posts with the intention of reaching audiences.
• Works with CEO to create original video content for the website, social media posts, and podcasts to enhance APRO’s mission. Creates and/or edits short promotional videos. Writes scripts for CEO.
• Sources stories and topics by listening to the community on social and watch analytics to find what resonates with the audience. 
• Supports the website by posting information related to area of work and assists in keeping the website up to date. Helps the team to ensure that digital content on the website meets member needs and adheres to best practices for SEO. Assists with communications aspects of the website related to multimedia content, such as fixing links, enhancing page layouts, and managing documents.
• Keeps abreast of trending stories by monitoring and tracking mentions of occupational therapy in the news. Assists in implementation of the Association’s media relations campaigns when needed.
• Stays abreast of the changing digital technologies, specifically social media platforms, and guides staff on the sustainable adoption and utilization of these platforms and all of their capabilities.
• Ability to take photographs when needed at association events, and to select appropriate graphics or stock photos to accompany social posts.
• Archive and organize association photos.
• Other duties as assigned.

Education, experience, skills

• Bachelor’s degree from an accredited institution in communications, technology, or a related field. 
• Two or more years of related work experience in communications, technology, social media, media relations, video production, or related field and/or Association Management. 
• A different combination of formal education and experience will be considered. 
• Working knowledge of social media strategies, video and audio production, posting and editing content with a CMS, and other technology as appropriate. 
• Master level professional experience with Twitter, Facebook, Instagram, LinkedIn, YouTube, and associated platform capabilities and technologies.
• Knowledge of Microsoft Teams, Hootsuite, Microsoft Office, CRMs, HTML, Google Analytics, Slack a plus.
• Excellent writing/editing skills. 
• Strong attention to detail and a commitment to quality.
• Must demonstrate good judgement and mature business skills, a high level of organizational and time management skills, and flexibility in competently juggling competing priorities and changing expectations.  
• Ability to manage multiple ongoing projects simultaneously.
• Comfortability interacting with Association professionals at all levels.
• Skilled in critical thinking, analysis, and determining project direction.  
• Excellent written and oral communication skills.
• Must be available to travel on short notice.

Our team culture is collaborative, member-focused, and solutions-oriented, while making time for team connection and celebrating our wins. We have a healthy balance of innovation and stability.

We’d love to hear which of these are your strengths and figure out how you might be our next addition to our team of creative leaders. We enjoy working together and are looking for a team member who will add positivity, skills, and poise to our leadership team.

Excellent benefits:

• 100% paid health, dental, and vision insurance premium
• Competitive salary
• Paid time off and paid holidays
• 401k retirement plan
• Life insurance and disability
• Annual bonuses
• Work-from-home
• Local Austin-based team
• National travel

CANDIDATES MUST BE LOCATED IN THE AUSTIN METROPOLITAN AREA.

Accepting applications through June 1. Send your resume and a short introduction directly for consideration: careers@rtohq.org.