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About Léman: Léman Manhattan Preparatory School was established in the heart of downtown in 2005 to bring a new vision to New York City's K-12 independent school landscape — one defined by global context, personalized learning, and innovation. Throughout our history, we have built a strong school community recognized not only for exceptional academic outcomes, teaching excellence, and international diversity, but a genuine warmth felt from the moment you step through our front door.
Nestled in the heart of New York’s most historic neighborhood, the Financial District, Léman enrolls students from age 12 months through 12th grade and is NYC’s first and only high school boarding program. As an International Baccalaureate World School, Léman offers rigorous academics in a diverse and inclusive setting with a student body representing more than 50 countries of origin. Faculty and staff at Léman are collaborative and committed to helping each student achieve their personal best.
Léman offers an attractive benefits program including health, dental, vision, retirement and tuition remission, as well as generous PTO including major holidays, school breaks, and additional vacation and personal days. Our dedicated and compassionate people, unparalleled facilities, daily chef-prepared lunch, fitness center and pools, and comprehensive benefits package make Léman an engaging and rewarding place to find community and build a career.
We’re expanding our team and looking for a creative and collaborative Digital Communications Specialist to join our team in this newly created role. You will serve as the school’s primary voice on all things digital, staying abreast and informed of the latest trends and technologies in social media and digital. You’ll serve as the school’s primary “reporter” and capture the moments both big and small that make our learning community so special. You’ll create content that starts buzz, makes people stop scrolling, and prompts action to learn more about Léman.
This is a full-time, 12-month position that reports to the Head of Communications & Enrollment Management. The Digital Communications Specialist is part of a 10-person Enrollment Management team that also includes six Admissions professionals, an Assistant Director of Marketing & Communications, and an Admissions & Communications Assistant.
Key Responsibilities Include But Are Not Limited To:
Reach new audiences through an engaging digital strategy that translates to qualified admissions inquiries
Drive enrollment through dynamic digital content and campaigns that differentiate Léman and provide prospective families with opportunities to engage with our school
Informed by key school dates and events, create a content calendar that highlights Léman’s academic program, community spirit and key enrollment initiatives
Serve as the school’s primary photographer, videographer, designer and producer
Photograph and video the people of Léman, daily learning, after-school activities and more that bring to life our school’s mission and value proposition
Create high quality social stories, reels and posts that generate interest among prospective families and build Léman’s reputation
Post regularly to all school social media channels, monitor engagement levels, comments and analytics
Design digital and print materials such as email blasts, newsletters, digital ads, flyers, and brochures as needed to support the admissions process and communicate news and developments with families
Manage Léman information on online school directories
Monitor online conversations about schools and share insights and opportunities with team
Manage ongoing edits and enhancements to school website to continually stay competitive across peer schools
Partner closely with Admissions team members to develop content and communications for families in the admissions process that heighten interest in our school
Develop videos, slideshows and presentations for school meetings and admissions events that highlight academic news and developments
Create online forms and surveys to capture parent feedback about the admissions process and school initiatives to drive continuous improvement
Maintain archive of school creative assets and respond to requests for content as needed
Other duties as assigned by the department head.
Required Qualifications & Skills:
5+ years of experience in digital marketing and communications
Track record of success in creating social and digital content and ad campaigns that grow audiences and business results
Strong creative concepting and production skills
Ability to manage projects to deadline and execute with high attention to detail
Photography and video production and editing skills
Facility with design and creative tools such as Adobe Creative Cloud, Canva, Final Cut Pro, Vimeo, and Facebook/Instagram video
Strong copywriting and design skills
Ability to drive consistency across a brand with room for tailoring for audience segments as needed
Thorough understanding of Google Ads, social advertising, SEO, website analytics, and social media metrics
Service-oriented approach; strong collaborator across a team
Ability to work under deadlines and flexible in shifting priorities
Tech-savvy and proficient with all Google Suite applications and MS Office
Able to attend evening and weekend school events as needed
We’re excited to learn about you! Interested applicants should send a resume and a cover letter that speaks directly to your ability to drive results through impactful communications to Paige Murphy, Head of Communications & Enrollment Management at email@example.com.
Léman Manhattan Preparatory School is an international learning community committed to educating, empowering and inspiring students from early childhood through 12th Grade to be confident, independent critical thinkers. Nestled in the heart of downtown New York City, Léman Manhattan delivers academic excellence that inspires for a lifetime.
One of only four independent schools in Manhattan to offer the International Baccalaureate Diploma Program, Léman Manhattan is building the next generation of courageous, critical thinkers.
Our two state-of-the-art campuses house nearly 750 students representing more than 50 countries of origin, where an exceptional faculty inspires children to view the world as their classroom.
As an affiliate school of Nord Anglia Education, Léman Manhattan is the only independent PreK-12 school in New York City with established sister campuses in the US, Europe, Asia and Latin America. Our ability to provide students with international learning opportunities is unmatched.
The vision for Léman Manhattan draws deeply from our namesake and sister school, Collège du Léman, one of the world’s most renowned Swiss boarding schools located on the outski...rts of Geneva, with a nearly sixty-year history of educating the sons and daughters of the world’s leaders in business, politics and the arts. Together with Léman International School in Chengdu, China, College du Léman and Léman Manhattan operate as a unique consortium of schools that provide students with a truly “Three Campus, One School” experience.
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