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Salary will be based on experience and comparative to peer schools
The Marin School, an independent college-preparatory high school in San Rafael, California, seeks a full-time Director of School Enrollment and Marketing.
The Marin School serves approximately 80 students in grades 9-12. Our mission is to provide a collaborative learning community that inspires confidence, creativity, integrity, and academic excellence through a deep belief in each student’s potential. Our motto is "Small School. Big Impact." Class size is small by design, typically 7-10 students, to allow teachers to fully understand their students and give them the ability to personalize instruction with experiential learning, innovative lessons and non-traditional, yet effective, learning opportunities.
The Marin School team is made up of passionate, skilled, motivated, inspiring educators who love what they do. We seek faculty and staff members who are equipped with the experience, talent, tools, skill and enthusiasm to meet the needs of students with multiple learning styles.
Director of School Enrollment and Marketing
The Director of School Enrollment and Marketing is a key position at The Marin School, and is responsible fordesigning and executing the school’s admissions program, including the design and implementation of the inquiry and visit experiences, and the application process and materials. They will be assisted by a full-time Admissions Assistant.
The person in this position will also be responsible for marketing the school. They will have assistance from the school’s external consultant to create and implement a marketing plan to help support student enrollment. This person will also be a member of the school’s Administrative (Leadership) Team.
The duties of the Director of School Enrollment and Marketing include but are not limited to the following:
School Enrollment Responsibilities
Schedule and conduct interviews with all applicants and parents/guardians, including shadow visits.
Guide and support applicant families through the application process.
Collect and manage all necessary admissions documents (i.e. applications, transcripts, test scores, etc.).
Oversee all aspects of Admissions Office operations, including managing an Admissions Coordinator, who assists in all aspects of the admissions process.
With the Head of School, determine members of the Admissions Committee, prepare and deliver all application materials to the committee members, and schedule dates and times for applicant review.
Train new committee members in how to review the application materials and manage the committee process.
Coordinate Financial Aid needs with the Business Office.
Prepare final admissions decisions with the Head of School.
Deliver decisions and prepare enrollment agreements for new and returning families.
Manage the waitlist, late applications, and mid-year applications.
Create a regular enrollment management and assessment process for overall enrollment improvement.
Prepare and present monthly admissions and outreach reports to the Board of Trustees.
Manage all aspects of the school’s admissions-related outreach including coordinating and attending school fairs and community events.
Build and maintain strong relationships with the Director of Admissions from peer schools and high school placement counselors throughout the Bay Area.
Coordinate all major admissions events and programming, including Open Houses, Shadow Days, Financial Aid workshops, and other information sessions, parent/guardian gatherings, and special programming that includes applicant families.
Create and coordinate new family communications and orientation, including assisting other members of the administrative team to assure that all new families are properly onboarded
Link new families with an existing current family
Cultivate relationships with faculty and staff to facilitate the overall admissions and enrollment process and help to ensure full enrollment.
Develop a marketing vision for the school, and work with the school’s marketing consultant to develop a plan to fulfill this vision while ensuring that consistency, quality standards and brand guidelines are followed in school communications.
Devise an advertising plan and work with various media outlets to reach prospective families and support the school’s mission with compelling news and information about the school.
Provide photographic and video content for marketing the school via its website and other avenues.
Oversee, enhance and manage the school’s social media accounts and web content.
Prepare and present quarterly marketing reports to the Board of Trustees.
The position will begin as soon as July 1st, 2022
Please send cover letter, resume, and contact information for four references to firstname.lastname@example.org. EEO.
Advanced degree preferred.
At least three (3) years of experience in school admissions and/or school leadership, preferably in an independent high school setting.
A positive outlook and the ability to tell an authentic story that reflects our mission and resonates with the experiences of current and prospective families and students.
Strong written and verbal communication skills, and attention to detail.
Flexibility and excellent interpersonal skills, with a willingness to engage positively with a variety of school stakeholders.
Strong organizational skills and the ability to multitask.
Experience working with learning diverse students and a commitment to supporting diversity, equity, inclusion, and justice throughout all facets of life at The Marin School.
Ability to take initiative, work passionately and joyfully, take on leadership roles as needed, and collaborate effectively with diverse constituencies.
The Marin School currently serves approximately 80 students in grades 9-12. Our mission is to provide a collaborative learning community that inspires confidence, creativity, integrity, and academic excellence through a deep belief in each student’s potential. Our motto is "Small School. Big Impact." Class size is small by design, typically 7-10 students, to allow teachers to fully understand their students and give them the ability to personalize instruction with experiential learning, innovative lessons and non-traditional, yet effective, learning opportunities.
The Marin School faculty is made up of passionate, skilled, motivated, inspiring teachers who love what they do. We wholeheartedly believe in each student's unique potential and seek faculty members who are equipped with the experience, talent, tools, skill and enthusiasm to meet the needs of multiple learning styles.
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