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ACU is affiliated with the fellowship of the Church of Christ. All applicants must be professing Christians and willing to support the Christian mission and purpose of Abilene Christian University while employed by the university.
Title of Position
VP for Marketing and Strategic Communications
Executive (Dean, VP)
Oversee a team that includes creative services, media relations, internal and external communications, web and digital content, social media, digital analytics and outcomes, Advancement communications, Enrollment marketing, videography and photography, and publications.
This position reports to the President of the university and serves as a member of the Senior Leadership Team.
To view the job prospectus, click the link below for more information:
Coordinate marketing communications produced by other academic and administrative departments.
Work collaboratively with the President’s Office, as well as specific departments such as Academics, Admissions, Athletics, Advancement, and Student Life.
Data-Driven Marketing and Branding
Lead the development and implementation of the university’s brand vision and strategic marketing campaigns to attract the best-fit students, motivate alumni and donors, and support key departments such as athletics and admissions, as well as strategic university initiatives.
Oversee critical university-wide digital marketing efforts.
Create a multi-year plan for the university, shaping and managing activities that promote the excellence of ACU while enhancing its visibility and brand reputation.
Create and integrate a broad range of marketing activities relative to the strategic direction and positioning of the organization and its leadership.
Professional Development Requirements
A. Skills 1. Ability to assess, build, and implement marketing strategies and practices. 2. Exceptional planning, budgeting, and organizational skills. 3. Finely honed writing and presentation skills. 4. Strong management skills with the ability to promote collaboration and teamwork while inspiring success from an evolving marketing/communications team.
B. Training Modules Required 1. Regular reading in higher education publications 2. Participation in higher education and cohort school meetings and conferences
ACU is affiliated with the fellowship of the Church of Christ. This position requires the employee to be a professing Christian and to be willing to support the Christian mission of ACU.
Bachelor’s degree required; Master’s degree in communications is preferred.
The following demonstrated abilities are required:
Team player with extraordinary people and relationship-building skills.
Superior oral and written communication skills.
Record of success in progressively responsible positions with demonstrated strong strategic orientation and measurable positive impact in deployment of marketing and communication strategies, with an emphasis on digital marketing.
Demonstrated ability to be flexible and adaptable and to work independently and as a team member.
Record of success in developing effective communications strategies for a variety of audiences.
Proven leadership experience and the ability to inspire trust and instill confidence in an institution.
Strong management skills with the ability to promote collaboration and teamwork while inspiring success from an evolving marketing/communications team.
A global perspective, strong intercultural competence, and a proven ability to work effectively and collaboratively with individuals from diverse backgrounds.”
Exceptional planning, budgeting and organizational skills.
Energetic presence, and willingness to be actively engaged in a community of faculty, students, staff and alumni.
The following qualifications are preferred:
At least 10 years of management experience in leading brand development and data-informed marketing and communications strategies, preferably in the field of higher education.
Direct experience for at least 10 years in three or more of these areas: communications, brand marketing, public relations, digital advertising, media relations, news and information, video production and publications.
In-depth knowledge and proven experience leading all aspects of digital marketing (including proven ability to leverage data), including website development and optimization; performance and content marketing; and search engine optimization.
Institutional brand development and marketing experience.
Knowledge of key marketing/communications issues affecting universities nationally and internationally.
Experience working in private higher education institutions.
Working knowledge and demonstrated ability of all aspects of media and media objectives.
A. Sitting for long periods of time B. Reading and working at a computer for long periods of time C. Travel D. Work long or unusual hours
ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.
ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets. Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions.
ACU is in Abilene, Texas, a city of nearly 120,000 people 150 miles west of the Dallas and Fort Worth area. ACU Dallas, a branch campus in Addison, Texas, is the home of the university’s online programs. A selective, four-year private Christian university, ACU is a diverse, welcoming, academically rigorous community redefining what it means to be a Christian university in the 21st century. It has been acknowledged as one of the top institutions in the nation for first-year experiences, service learning and learning communities. ACU is affiliated with the Churches of Christ and is one of the largest private universities in the Southwest. ACU aims to contribute to its students’ spiritual and intellectual growth, as well as their vocational formation. ACU enrolls 5,293 students, comprising 3,496 undergraduates and 1,797 graduate students, generally from 51 states and territories, and 45 nations. Nearly 44% of ACU’s student body is racially and ethnically diverse.
The university is experiencing enrollment growth, as well as record private giving, and continues to stand out in national rankings and benchmarks. U.S. News & World Report has ranked Abilene Christian in the top 10 nation...ally, out of 1,500 universities evaluated, in three categories for two consecutive years for its exceptional commitment to student success. It was also the highest-ranking university in Texas. For the 11th time in the last 12 years, ACU was recognized as one of the Great Colleges to Work For by The Chronicle of Higher Education, and for the second time is also among 30 four-year institutions named to the “Great Colleges” Honor Roll for achievements in five categories: Facilities, Workspace and Security; Job Satisfaction; Professional/Career Development Programs; Supervisor/Department Chair Relationship; and Work/Life Balance.
ACU is committed to building a culturally diverse staff and faculty and strongly encourages applications from women and minority candidates. The university is affiliated with the fellowship of the Churches of Christ and its mission is to educate students for Christian service and leadership throughout the world. All applicants must be professing Christians and be deeply committed to service in Christian higher education. ACU does not unlawfully discriminate in employment opportunities.
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