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Digital Strategy Manager (Communications Electronic Media Manager)
School of Professional Studies (CUNY)
Location: New York, NY, 10176, USA
Internal Number: 24541
Digital Strategy Manager (Communications Electronic Media Manager)
School of Professional Studies
For over 15 years, the CUNY School of Professional Studies (CUNY SPS) has been leading online education in New York. Notable for offering the most online bachelor???s and master???s degree options at the City University of New York, and for serving transfer students as the University system???s only undergraduate all-transfer college, CUNY SPS meets the needs of adults who wish to finish a bachelor???s degree, progress from an associate???s degree, earn a master???s degree or certificate in a specialized field, and advance in the workplace or change careers.
The School???s growth has been remarkable, with twenty-four degrees launched since 2006. Enrollment has risen by more than 30% in the last four years to over 4,000 students in the credit-bearing programs. Thousands more are enrolled in non-degree and grant-funded workplace learning programs. In addition, the School has an active alumni network and has established the CUNY SPS Foundation, which offers multiple scholarship opportunities to current students.
CUNY SPS has consistently been named by U.S. News & World Report as one of the country???s top online institutions. This year, the School was ranked #10 in the nation on the publisher???s list of the 2022 Best Online Bachelor???s Degree Programs
Reporting to the Director of Marketing and Communications, the Digital Strategy Manager will be well- versed in search engine optimization, analytics as well as digital and social campaign management. In addition to the CUNY Title Overview, the Digital Strategy Manager will also:
Manage and maintain social media analytics, metrics, and campaign reporting for paid and organic advertising;
Develop, present and execute new digital opportunities for social media, advertising, editorial, and the website that best target our audiences to increase enrollment and support new initiatives for the School;
Develop and prepare reports for presentation to management and seniorleadership;
Manage SEO strategy, create and optimize content for SEO and search, and encourage SEO best practices across the School.
Manage the development of organic and paid social media strategies to improve engagement and awareness;
Manage digital analytics reporting to understand content performance against business objectives and optimize content and marketing strategies;
Lead the implementation of a marketing CRM to support in-house and agency digital advertising campaigns, reporting, and ROI;
Provide up-to-date industry figures, trends of competitors, and target audiences to optimize digital campaigns;
Manage new digital projects as assigned for the CUNY SPS Marketing andCommunications
Candidates will be required to provide proof of being fully vaccinated against COVID-19 upon commencing employment. Exemption (medical or religious) requests to this requirement will be considered in accordance with applicable law. Being fully vaccinated is defined for this purpose as being at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. Final candidates must be fully vaccinated as of their first day of employment.
Until further notice, this is a hybrid position, eligible to work remotely and work in the office.
Bachelor's degree and six years' related experience required.
At least six years of experience developing social and digitalstrategy
Experience managing strategy in an educationsetting
A deep understanding of digital marketing with the ability to identify and analyze the effectiveness of current cross channel efforts
Demonstrated experience with SEO strategy andpractice
Experience with marketing campaignCRMs
Commitment to campus values of diversity, equity and inclusion
CUNY TITLE OVERVIEW
Manages electronic, online and multi-media communications, providing editorial, technical and production expertise.
-Consults with client staff to assess needs and determine design and technical specifications
-Plans communications messages, formats, and designs which meet clients' needs and have impact with the intended audience(s)
-Coordinates the efforts of internal and external professionals to implement and disseminate electronic media projects
-Creates and maintains databases, archives, and other content associated with electronic media projects
-Develops production policies and standards and adheres to communications and branding standards
-Supervises staff as needed
-Performs related duties as assigned.
Higher Education Associate
COMPENSATION AND BENEFITS
Salary commensurate with education and experience up to $84,946.
CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.
HOW TO APPLY
From our job posting system, select "Apply Now", create or log in to a user account, and provide the requested information. If you are viewing this posting from outside our system, access the employment page on our web site and search for this vacancy using Job ID# 24541 or Title.
??? Applicants must attach a resume and cover letter.
??? Applicants must respond to the screening questions for this position.
June 29, 2022
JOB SEARCH CATEGORY
CUNY Job Posting: Managerial/Professional
EQUAL EMPLOYMENT OPPORTUNITY
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
In 2003, the Board of Trustees of the City University of New York created the CUNY School of Professional Studies (SPS) with the purpose of meeting the educational needs of working adults, organizations, and employers. Since then, SPS has developed into a well-established school serving New York City's dynamic marketplace through the provision of timely, innovative, and academically rigorous programs of study designed to address new or unmet needs. Home to CUNY's first fully online undergraduate degrees and groundbreaking master's degree programs, SPS has found new ways of fulfilling CUNY's mission of access, reaching students with new modes of instruction, new courses and curricula, and new kinds of learning tailored for diverse requirements and constituencies. It has launched a dozen degrees - six bachelor's and six master's degrees - since 2006, and there are more currently in development. Enrollments have grown to over 2000 students in the credit-bearing programs, and the School has seen more growth in its non-credit offerings, with a portfolio of grant-funded programs currently accounting for more than $6 million. In addition, the School now maintains an active Alumni Association, has established the SPS Foundation, and will soon occupy its own dedicated space.
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