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The VCS Advancement Office seeks an Associate Director of Communications to manage the school’s communication systems and support school-wide communication needs including internal and external emails, website, social media channels and marketing materials. The ideal candidate will be highly organized and collaborative, with strong project management skills and a willingness to participate in both the technical and creative aspects of the school’s communication strategies.
Manage digital systems including VCS website, staff and parent portals, Outlook distribution lists, and VCS app. Collaborate with website provider, Director of Communications, and others to redesign elements of the website: replace photos, rewrite copy, and think creatively about the best ways to present information.
Manage annual communications calendar. Use the school-wide calendar and past communications calendars to maintain an accurate understanding of when and how events and information should be communicated to various constituents. Serve as the first point of contact for staff wishing to send internal and external communications, responding to their requests in a timely and helpful manner. Provide weekly communications schedules to Director of Communications and Director of Advancement and ensure they are updated to reflect any subsequent changes.
Set up the daily communications each morning in our school notification system; lead the process of receiving appropriate approvals and scheduling emails on a deliberate timeline. Draft new letters and edit pre-existing communications as necessary. Send tests of daily communications to appropriate groups of administrators and incorporate their edits, following up with them as necessary to ensure communications are approved in a timely manner and the communications calendar stays on schedule.
Create and publish parent, staff, and administrative calendars. Ensure events are listed accurately and maintain up-to-date calendars on the parent and staff portals and the VCS app.
Actively seek out news stories, photo ops, and social media content. Develop relationships with staff and maintain a visible presence on campus, visiting classrooms and attending events to capture photos, videos, and story content for use on social media, the VCS blog, and the school magazine. Identify potential long-form stories and staff contributors to the VCS magazine.
Help to create and maintain an organizational system for digital assets. Support Director of Communications in managing the functional storage of 10,000+ current and archival images. Locate and share sets of photos with staff or parents when requested.
Collaborate closely with the Director of Communications to develop engaging video and print projects for Admissions, Advancement, and the VCS website. Work with external photographer, videographer, and graphic designer to produce compelling content throughout the year.
Partner with the Director of Communications on the production of the VCS magazine, the Mural. Help to plan themed issues, pitch stories, and determine timelines to increase production from one to two issues annually.
Serve as the primary liaison to external digital marketing team. Implement their recommendations, collaborate on social media ads and other marketing materials, and provide them with analytics and other relevant data.
Work with the Athletic Coordinator to create and maintain up-to-date sports schedules. Ensure the appropriate parents are informed of any changes throughout the season.
Serve as a key member of the crisis communications team.Draft or edit time-sensitive letters, occasionally outside of working hours. Support the Director of Communications in developing an overarching crisis communications strategy and building a robust inventory of letters for various crisis-level scenarios.
Bachelor’s Degree, preferably in Communications, Marketing, Journalism, English, or a similar field
Ability to work cooperatively and effectively with others
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