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Position Summary: Reporting to the chief communications officer (CCO), the director of media relations is responsible for managing media relations for the College. She/he is responsible for the development and implementation of communications strategies that strengthen and support the College’s brand and reputation, including but not limited to proactive media relations, issues management, executive visibility for the College’s president, and stakeholder engagement.
The director of media relations will provide strategic communications guidance and support to the College’s leadership, faculty, staff, and students as needed; serve as a primary spokesperson for and an important ambassador for the College; and work across the Communications & Public Affairs team to coordinate and develop integrated communications.
Devise and implement a proactive news media outreach strategic plan that creates visibility for the College’s teaching, ideas, research, and thought leadership; coordinate with other functions when unified, multi-channel messaging is needed.
Work closely with the CCO to develop engagement and thought leadership strategies for the president and other key leaders to elevate the College’s brand and reputation.
Provide media support and training for faculty.
Develop strong relationships with print, digital, and broadcast outlets on a local, regional, national level.
Craft, target, and distribute news releases, media statements, key messages, and talking points.
Manage media relations tools/systems to develop media strategies and provide metrics to evaluate impact.
In collaboration with the CCO and President’s Office, promote positive, productive, and constructive relationships with elected officials and other important stakeholders and their respective communications teams/public information officers.
Provide strategic advice and guidance to the president, senior leadership, and chief of police when sensitive issues or crises arise. Develop talking points that convey the College’s values, position, and actions.
Work with other members of the emergency management team to coordinate, develop, and disseminate communications (e.g. campus messages, website, social media) during an emergency or natural disaster.
Knowledge, Skills, and Abilities:
Ability to craft messages that effectively reach a broad audience
Deep understanding of issues facing higher education today
Knowledge of current practices in media relations and distribution
Superior news judgment and outstanding communications skills
Proven ability to manage complex issues with multiple stakeholders
Knowledge of public relations and strategic communications principles and best practices
Ability to work in a fast-paced, energetic, and collaborative environment
Excellent multi-tasking skills
Demonstrated team player with the ability to work with diverse groups
At Wellesley, we embrace and honor difference and diversity. We believe the best ideas—the best solutions—draw on a range of voices, perspectives, and experiences. As a college, and as a community, we are dedicated to assuring that all members for the Wellesley community have an equal opportunity to flourish.
Wellesley College is an Equal Opportunity Employer, and we are committed to increasing the diversity of the college community and the curriculum. Wellesley College and all its subcontractors shall abide by the requirements of 41 CFR 60–1.4(a), 60–300.5(a) and 60–741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, sexual orientation, gender identity or national origin. Moreover, these regulations require that Wellesley College and all of its subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or veteran status. Candidates who believe they can contribute to that goal are encouraged to apply.
Bachelor’s degree in marketing, public relations, journalism, or a related field
Minimum of 5 years’ experience in a media relations role. Journalism, higher education communications experience preferred
Experience supporting an organization in crisis communication and brand reputation management
Demonstrated experience with external stakeholder management and engagement
Experience in writing and editing press releases, news articles, and announcements
Experience in serving as a public information officer and spokesperson
Wellesley College is currently piloting a flexwork plan for administrative staff that incorporates both flexible hours and hybrid teleworking components, though all employees must live in New England.
All employees hired after August 2, 2021 are required to upload proof of vaccination against COVID?19, subject to approved medical or religious exemptions or disability accommodations.
Wellesley is known for the excellence of its education, the beauty of its setting, its gifted faculty, and the uniqueness of its campus culture. But most of all, Wellesley is known for the thousands of accomplished, thoughtful women it has sent out into the world for over 100 years women who are committed to making a difference. Every year, some 2,400 of the world's top undergraduate women are challenged to exceed their own highest personal and intellectual expectations. The mastery Wellesley graduates demonstrate across the professional and vocational spectrum, and the influence they wield, whether in their own communities or on the world stage is testament to a singularly empowering undergraduate experience. Wellesley's lively academic community places a high value on rigorous, probing inquiry, and creative, cross-discipline thinking. Its collaborative approach to scholarship encourages students to question, debate, and refine their points of view, not only with each other, but with our world-class faculty, often by working directly with them on groundbreaking projects. A Wellesley education fosters the highest standard of readiness for the real world in its graduates, in terms... of ability to think, act, and contribute meaningfully and effectively in their chosen areas of interest.
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