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George Mason University, University Career Services (USC), seeks a Senior Manager, Communications and Outreach. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
About the Department:
University Career Services (UCS), a unit within the Division of University Life (UL), is the centralized career center serving 40,000 undergraduate and graduate students. UCS is dedicated to helping students identify and pursue opportunities where they can make a positive impact in a complex and quickly evolving world. In partnership with our strong network of employers, alumni, and faculty, we are able to break down barriers and successfully connect students with meaningful opportunities in their industries of interest to help them reach their full potential and advance not only themselves socio-economically, but their families too. Existing services and programs include one-on-one appointments, career exploration, industry specific programs, career fairs, experiential learning opportunities and graduate school preparation.
UCS core values: 1) Put students first, 2) Collaborate as a team, 3) Provide excellent service, 4) Embrace diversity and inclusion, 5) Educate and empower one another and 6) Demonstrate flexibility.
About the Position:
This position works closely with UCS leadership and program/event managers, as well as the University Life central marketing and communications team. The Senior Manager will supervise 2-4 part-time student employees supporting social media presence and outreach efforts. This position reports to the Associate Director, Programs and Outreach.
The Senior Manager of Communications and Outreach (Senior Manager) is responsible for the creation and distribution of effective career related communications to a diverse student body of ~40,000 students and the broader Mason community. Duties specifically include promoting events, services, resources, and career readiness concepts via targeted emails, social media campaigns, the careers.gmu.edu website, print materials and the Career Readiness Guide (annual publication) to current students and alumni. This role leads the UCS efforts to motivate undergraduate and graduate students to attend hiring events, career related workshops and use our job search resources, particularly first generation, non-traditional and BIPOC students.
The ideal candidate will enjoy both copy and content writing, seek a collaborative and dynamic work environment and be passionate about connecting students with vital career readiness information and resources. Experience and interest in writing for diverse audiences or creating inclusive content is a must. This position is eligible for telework for 1-2 days per week after 90 days and with supervisor approval. University Career Services offers a welcoming and flexible work environment that prioritizes staff well-being in a variety of ways and is strongly committed to equity and inclusion in the workplace.
Act as a subject matter expert to create, improve and maintain relevant copy and content across platforms and communications delivery modes: email, social media, web content and Career Readiness Guide (career/job search workbook);
Write and edit copy for customized, targeted marketing emails (4-6 each week) sent to Mason students through our career management system (i.e. Handshake) promoting UCS events, services and key messages;
Develop and manage sustainable improvement strategy for content on a large, information-rich website (careers.gmu.edu), including search engine optimization (SEO) for landing pages;
Manage (hire, train, supervise and evaluate) 2-4 student employees responsible for social media/outreach;
Manage and direct traffic for the UCS email marketing calendar and social media schedule, prioritizing as needed;
Develop and maintain an assessment strategy for web content (e.g. Google analytics), email marketing (within Handshake) and social media platforms (Instagram, Twitter, LinkedIn);
Perform content audits and gap analyses as needed;
Develop relationships with communicators across the university to leverage opportunities for cross-promotion;
Collaborate with vendors for graphics/printing of Career Readiness Guide, including sponsors/advertiser; and
Support staffing needs for large-scale events (e.g. career fairs, orientation), both in person and virtually.
Master's degree or equivalent combination of relevant education and experience (BA/BS/BFA + 5 years);
Considerable (generally 3-5 years) professional experience, and some experience (generally 2-3 years) related to marketing, communications, writing, editing, outreach, membership services or constituent relations;
Demonstrated copy writing experience, including ability to write and edit email and web-based targeted marketing communications that produce results;
Experience with various social media platforms (e.g. Instagram, LinkedIn, Twitter, etc.), scheduling tools (e.g. AirTable, Hootsuite) and social media assessment strategies;
Experience with search engine optimization and SEO writing techniques;
Proven ability to design and implement targeted marketing campaigns across platforms;
Familiar with Google analytics and/or other mechanisms to evaluate outreach effectiveness;
Previous experience successfully collaborating with cross-functional teams and colleagues with limited experience/understanding of marketing concepts and practices; and
Proficient in Microsoft Office, AP style, grammar and efficient writing practices.
2-3 years of experience marketing events and services to higher education students, particularly first generation, non-traditional and BIPOC students;
Ability to learn or further develop best practices for writing for diverse audiences and contributing to an inclusive work environment;
Extreme attention to detail with respect to content accuracy and grammatical correctness;
Interest and confidence in serving as the main communications professional within a department of 20+ employees;
Previous experience managing or supervising undergraduate or graduate student employees;
Known for anticipating needs and being solution-oriented;
Comfortable receiving feedback and addressing changes through both written and live edits;
Demonstrated effective and advanced organizational skills and proven ability to keep teams of collaborators on schedule; and
Experience with Drupal, WordPress, and/or Handshake.
Salary: $55,000 to $60,000
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
•Widen your outlook of the world,
•Show you how to work and collaborate with people of differing views,
•Expose you to new perspectives from people with disparate life experiences, and
•Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.
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