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Digital Communications & Marketing Specialist (7455U) - CDSS
University of California Berkeley
Location: Berkeley, California
Internal Number: 3176209
Digital Communications & Marketing Specialist (7455U) - CDSS
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
The Division of Computing, Data Science, and Society (CDSS) is a dynamic, innovative structure at UC Berkeley that represents a once-in-ageneration transformation. The Division brings together faculty, researchers, staff, and students from computing, statistics, the humanities, and social and natural sciences, mirroring the cross-cutting nature of data science and redefining the research university for the digital age.
Core to the Division is a commitment to examining how the digital revolution affects equity and opportunity - and building the capacity to respond to these challenges. Formally established in July 2019, CDSS was created to meet the opportunities and demands of a world where data, machine learning, and artificial intelligence inform practice and policy in virtually every arena.
The Division connects the Data Science Undergraduate Studies program, School of Information, Department of Electrical Engineering and Computer Sciences, Department of Statistics, the Berkeley Institute for Data Science, Berkeley D-Lab, Computational Precision Heath, and the Center for Computational Biology.
The Division is responsible for growing Berkeley's broad-based undergraduate programs in data science, computing, statistics and other interdisciplinary programs, including classes and programs serving thousands of undergraduate students a year.
CDSS is currently going through the process to become a college and expects to be the first new college or school on the UC Berkeley campus in more than 50 years.
CDSS is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. CDSS is interested in candidates whose previous experience has prepared them to contribute to our commitment to diversity and inclusion.
This position collaboratively with the communication team for the Division of Computing, Data Science, and Society (CDSS) on digital marketing and communication strategy and facilitation. Develops, enhances, and maintains websites, social media, and digital properties with a broad and growing audience. Engages with staff, student interns, partners, and contractors on work products, website maintenance, and social marketing. Develops and implements comprehensive short and long-range strategic digital marketing and communication plans, programs, and projects that meet the organization's needs and effectively deliver desired messages to targeted audiences. Sets goals and provides regular reports on reach and impacts of digital marketing and communication products and properties. Researches, develops, reviews, and edits web and multimedia content including design, images, infographics, and video. Builds and maintains collaborative relationships with CDSS affiliated units, staff across campus, and partners related to digital communications. Proposes new and innovative pilot projects in digital marketing and communications. Recommends technology that will support digital marketing and communications goals. Directly supervised by CDSS' Assistant Dean for Communications.
Application Review Date
The First Review Date for this job is: June 30, 2022 - Open Until Filled
50% Develops and implements comprehensive short and long-range strategic digital marketing and communication plans, programs, and projects that meet the organization's needs and effectively deliver desired messages to targeted audiences. Sets goals and provides regular reports on progress.
30% Develops, enhances, and maintains websites, social media, and digital properties with a broad and growing audience. Engages with staff, student interns, partners, and contractors on work products, website maintenance, and social marketing.
10% Researches, develops, reviews, and edits web and multimedia content including design, images, infographics, and video.
10% Stays up-to-date with emerging and state-of-the-art web-related technologies, SEO marketing, accessibility requirements, and other developments in order to recommend and/or implement relevant actions.
Bachelor's degree in related area and / or equivalent experience / training.
Thorough knowledge of digital communication media, including Drupal and other content management systems, relevant web applications used for website production, and computer application programs.
Thorough skill in developing and maintaining effective websites, social media, and digital properties.
Thorough skills in computer applications for web production, social media, image handling, publishing and design, illustration, presentation preparation, animation, data visualization, web interaction, and/or other state-of-the-art digital communication capabilities.
Understanding of processes, procedures, and applicable rules and regulations for web communication.
Thorough skill in project management to set goals, monitor and assess project status, make necessary changes or improvements, and complete projects within budget and time constraints.
Interpersonal communication skills, including political acumen and skill in trouble-shooting and applying proactive and positive solutions.
Experience using communication tools such as Drupal CMS, Adobe Creative Suite/Cloud (InDesign, Photoshop, and Illustrator), Microsoft Office, and Google suite.
Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
Experience developing and implementing strategic digital marketing and communication plans, programs, and projects that effectively deliver desired messages to targeted audiences.
Knowledge of the organization, including its achievements, goals, objectives, vision and mission and how digital communication can effectively convey and advance the message to various audiences.
Salary & Benefits
Salary is commensurate with experience. This is an exempt, 100% FTE career opportunity.
For information on the comprehensive benefits package offered by the University visit:
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.
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