Social Media Director (5887U), Public Affairs - 36905 About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Departmental Overview

As the first point of contact for most visitors - online and offline - the Office of Communications and Public Affairs tells the Berkeley story to inspire audiences and elevate the image of the university. We partner closely with various campus audiences - from the chancellor, deans and faculty members, to staff, students and alumni - as well as external media organizations who can amplify Berkeley's important contributions across a wide range of subjects.

UC Berkeley seeks an innovative, dynamic and collaborative social media director to take its social media strategy to the next level. As director of social media, you'll take over direct management of UC Berkeley's flagship social media channels, with nearly 1 million combined followers, and provide guidance and oversight for the overall social media strategy for the campus.

Among your first tasks will be developing a new strategy for the management and content creation of the flagship channels. You'll also manage and mentor a social media producer along with a team of student employees who assist with content creation and community management.

In this role, you'll work with a team of top communicators in the Office of Communications and Public Affairs on high-priority projects, including world-changing research discoveries, major campus initiatives and the recognition of top awards like the Nobel Prize.

Your deep understanding of digital voice, eye for thoughtfully representing every member of the campus community and leadership in upholding Berkeley's Principles of Community will allow you to be a trusted advisor to communicators across the campus.

Application Review Date

The First Review Date for this job is: 06/21/2022.

Responsibilities

The director of social media sets and manages the social media strategy for UC Berkeley and is a member of the Office of Communications and Public Affairs, which tells the Berkeley story to inspire audiences and advance the reputation of the university. The role requires a deep understanding of social media strategy and storytelling, experience providing news and information for the general public and key campus audiences, skilled work with critical communications, serving as an expert social media advisor to campus leadership and campus social media practitioners, and strategic communication of the institution's messages. In addition, this position supervises the social media coordinator as well as student workers, assigning and reviewing work and professionally developing the incumbents in these roles.

Social Media Strategy

• Designs, develops and implements social media strategy for various campaigns and priorities for the Office of Communications and Public Affairs that enhance an appreciation for, and understanding of campus priorities.
• Manages long-and short-term social media campaigns in collaboration with colleagues, campus leaders and cross-campus partners to reach campaign objectives.
• Provides leadership on representing campus priorities of diversity, equity, inclusion and belonging on social media channels.
• Externally-facing position that 'speaks