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Assistant Director of Marketing and Communications, Student Involvement
George Mason University
Location: Fairfax, Virginia
Internal Number: 54600
Department: Student Involvement
Assistant Director of Marketing and Communications, Student Involvement
The Division of University Life at George Mason University is seeking interested and qualified candidates for the position of Assistant Director of Marketing and Communications, Student Involvement. George Mason University has a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff, and strongly encourages candidates to apply who will enrich Mason's academic and culturally inclusive environment.
About the Position:
Reporting to the Director of Marketing and Communications, the Assistant Director of Marketing and Communications provides strategic and active management of all marketing and communication functions for University Life's Student Involvement Unit (SI). This position is comprised of several main components: 1) Execution of marketing needs for SI including brand management; campaigns; development and execution of calendars (marketing, communication and social media); project coordination; design and production of printed and web-based visual identity pieces; management of social media presence; and design of websites; 2) Supervision of student design support team 3) Establishment of strong relationship with key stakeholders and an in depth understanding of communication and marketing needs both at the unit level and divisionally. This position will sit on a team of marketing and communications professionals and report to the Director of Communications and Marketing, University Life with a dotted line to the Associate Director of Student Involvement for Campus Events and Promotions.
Marketing and Branding
Creation, planning and execution of a comprehensive integrated department-wide marketing/branding plan with measurable results and promotion strategies targeted at the maximum reach of our stakeholders;
Responsible for the marketing and promotion of SI programs, services, and involvement opportunities;
Coordinate outreach efforts (i.e., tabling, events, etc.) to market SI and our opportunities to students, faculty, staff, and the Mason community;
Provide leadership and direction of all unit marketing and branding initiatives to align SI, University Life, and Marketing and Communications with branding strategic plans;
Serve on various division-wide committees including: University Life Branding and Marketing Committee, Marketing and Communications Committee, etc.;
Assist with management of SI marketing budget;
Supervise the SI Graphic Design team (i.e., three students majoring in graphic design); and
Develop and implement a comprehensive marketing training program for staff members as needed; advise staff and students regarding programs and techniques needed to increase participation and best practices in cross-marketing of events.
Social Media and Web Site Management
Partner with team web designer to develop updated design and plan for unit web sites;
Responsible for updates and maintenance to all SI Web sites; and
Management of social media presence and implementations of a social media plan.
Sponsorship and Revenue-Generation
Development and management of sponsorship initiatives for programs, such as Mason Day, Welcome Week, and Homecoming.
Increase overall press coverage of SI programs and initiatives by writing press releases, and articles for internal newspapers and media outlets including print and online.
Supervision of Student Employees
This position may have responsibility in the hiring, training, supervision and evaluation of student interns and/or paid student positions (student street team) that assist in the overall marketing plan for departmental goals.
Bachelor's degree in marketing, communications, or equivalent combination of education and experience;
Professional experience (typically obtained in 2-3 years) in graphic design, marketing, or related field;
Demonstrated experience with and skill in graphic design, including Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign, and/or other design programs;
Experience with content management systems and employing content strategy for the purpose of maintaining organization's web site (WordPress and html coding experience preferred);
Demonstrated knowledge of social media management and implementation (Facebook, Twitter, Instagram, Hootsuite, etc.);
Demonstrated, effective interpersonal, oral, and written communication skills; the qualified candidate will have highly developed organizational management and problem-solving skills, and must work accurately and efficiently in order to meet a multitude of deadlines and responsibilities;
The ability to work well in a team environment is required; and
Candidates must have a commitment to diversity and ability to work effectively and respectfully within diverse populations.
Experience marketing large events;
Experience managing teams and multiple projects; and
Demonstrated experience with project management platforms.
Salary: Salary commensurate with education and experience.
Location: Fairfax, VA
Mason Ad Statement:
Great Careers Begin at Mason!
George Mason University is an innovative, entrepreneurial institution with national distinction in both academics and research. Mason holds a top U.S. News and World Report
George Mason University is a public, comprehensive, research university established by the Commonwealth of Virginia located in Northern Virginia, outside of Washington, D.C. Mason was initially founded as a branch of the University of Virginia in 1949, and became an independent institution in 1972. George Mason University is an innovative and inclusive academic community committed to creating a more just, free, and prosperous world.
George Mason University has 37,000 students from all 50 states and 130 countries and a residential population of more than 6,000 students. Mason is a vibrant and dynamic community of scholars. 80% of our students are employed within six months of graduation. Nearly two-thirds of the 140,000 Mason alumni live and work in the Washington, D.C., metropolitan area.
Mason is a young university that, in just a short time, has made impressive strides in size, stature and influence. Today, as Virginia’s largest public research university, we are setting the benchmark for a bold, progressive education that serves the needs of our students and communities. To that end, we have 10 schools and colleges devoted to a variety of study.
We prepa...re Mason students for the demands of work, social responsibility, and life in an ever-changing global society. University Life's mission statement is core to our work. We support every student at Mason, from orientation through graduation.
George Mason: Patriotism Personified.
George Mason, for whom our university is named, was one of the greatest of the founding fathers of the United States. Mason drafted the Virginia Declaration of Rights, which became a model for the first 10 amendments to the U.S. Constitution, known as the Bill of Rights.
We Are in Virginia. But We Serve the World.
Mason is committed to creating a more just, free and prosperous world. Located in one of the most important political, economic and intellectual hubs in the world, we accept our responsibility to serve others: to help our students succeed, enrich the life of our community, and contribute to solving some of the most complex global problems of our time.
Washington, D.C.: Land of Opportunity.
Mason’s main campus is in Fairfax, Virginia, just 15 miles outside of Washington, D.C. The nation’s capital is easily accessible by car or public transportation.
At Mason, you can enjoy the best of both worlds: a beautiful wooded residential campus and outstanding college experience, as well as numerous internship and recreational opportunities that only a world-class urban setting like D.C. can offer.
You can intern with National Geographic or the Justice Department, visit the numerous museums with your Art History classmates, take a selfie in front of Lincoln Memorial, catch a Nationals baseball game, kayak along the Potomac, or check out the many neighborhoods where you’ll discover lots of great shopping, places to eat, art galleries, music venues, and much more. You can attend events and hear nationally recognized speakers. You’ll run out of time before you run out of things to do.
There’s more to explore. Students participate in a field trip to the Library of Congress in Washington, D.C., organized by the Office of International Programs and Services.
In just a short drive, you can be hiking in the Shenandoah Mountains or walking the boardwalk in either Ocean City, Maryland, or Virginia Beach, Virginia.
Our closest airports are Dulles International Airport and Ronald Reagan National Airport, and Mason is easily accessible by public transportation. Free shuttle buses help you get to the nearest Metro station in Vienna, Virginia, just a short distance from our Fairfax Campus. The Arlington Campus is within walking distance of the Virginia Square-GMU stop on the Orange Line.
Enriching Work Environment.
We will invest in recruiting, retaining, and developing talented and diverse faculty and academic and professional staff. We will create a vibrant campus life in which all members can grow and thrive.
Diversity is one of our core values; everyone is welcome here. Mason was recently named the most diverse university in Virginia by U.S. News & World Report.
We bring together a multitude of people and ideas in everything that we do. Our culture of inclusion, our multidisciplinary approach, and our global perspective makes us more effective educators and scholars.
While at Mason, you’ll be making your own decisions and forming your own view of the world. Engaging with diverse groups of individuals, including students, faculty, and staff, will enrich this experience. You will learn from them, and they will learn from you.
We have a variety of communities here, and you're sure to find a group of people who are like you. The great thing is you'll also be embraced by communities of people who are not like you. At Mason, you'll be in a place where the whole is greater than the sum of its parts.
Interacting with people from a variety of backgrounds will:
•Widen your outlook of the world,
•Show you how to work and collaborate with people of differing views,
•Expose you to new perspectives from people with disparate life experiences, and
•Give you the social skills to interact with all kinds of people.
Diversity also enhances learning and creative thinking by prompting the study of new material and the awareness of fresh viewpoints. The power of many perspectives will boost your capacity to explore original ideas and solutions. Seeing issues in a new way heightens your creativity and problem-solving abilities.
Another benefit: As our nation becomes more diverse, students who learn in a diverse environment will be more competitive in an increasingly global economy. You’ll enhance your critical thinking skills and improve your ability to develop nuanced solutions to real-world problems.
Accessibility @ mason provide information regarding the physical access of all campuses and online accessibility of programs and services. Information for disability related services and resources available to all employee, students, and visitors the entire university include physical access to buildings, parking policies, and emergency evacuation procedures.
We are an open and welcoming community. We partner with public and private organizations in our region and around the world. We proactively engage with our community. We define our success by how many talented students with potential we serve, not how many we leave out.
Social and Cultural Venues.
Our venues bring world-class performances to the community through vibrant concerts and events. Community members are invited to take part in many artistic and cultural offerings at Mason. Spaces are also available to rent for your next event.
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