Associate Director, Editorial and Content Strategy (Communications Publications Editorial Manager) - CUNY ONLY

Job ID

Location

Brooklyn College

Full/Part Time

Full-Time

Regular/Temporary

Regular

POSITION DETAILS

* OPEN TO CURRENT CUNY EMPLOYEES ONLY *

The Associate Director, Editorial and Content Strategy writes copy and creates content that aligns with the college brand strategy to support admissions recruitment and retention as well as contributes feature stories and content to the college???s key periodicals and publications, and edits and oversees communications for prospective and current students. The Associate Director reports to Director of Digital Marketing and Content Strategy and oversees student communications programs and produces communications in all media to meet a variety of college needs.

In addition to the CUNY Title Overview, the Associate Director???s duties include but are not limited to:

• Develops annual communications strategy and plans for prospective and current students working across campus with different student-serving offices to ensure messages are streamlined, effective, and consistent
• Reports, writes, and edits profiles and feature stories that highlight students and others at the college for marketing purposes
• Oversees campus internal e-newsletters and marketing content related to prospective and current students
• Contributes news and feature content to the alumni magazine and serves as its deputy editor
• Provides creative copywriting direction for publications and marketing materials and produces marketing copy for a variety of publications including but not limited to recruitment publications, viewbooks, website pages, and advertising in close collaboration with the digital design and multimedia teams
• Creates text, email, video, and social media content campaigns to engage priority audiences and to promote awareness as well as to support admissions and retention
• Supervises marketing copywriter, student communications specialist, part-time college assistants, and interns

Candidates will be required to provide proof of being fully vaccinated against COVID-19 upon commencing employment. Exemption (medical or religious) requests to this requirement will be considered in accordance with applicable law. Being fully vaccinated is defined for this purpose as being at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. Final candidates must be fully vaccinated as of their first day of employment.

QUALIFICATIONS

Bachelor's Degree and six years' related experience required.

CUNY TITLE OVERVIEW

Oversees implementation of communications programs and produces communications in all media to meet a variety of College needs

• Provides creative direction for publications and marketing materials, such as catalogs, annual reports, brochures, direct mail packages, print advertising and other marketing materials
• Works with College clientele (faculty, administrators, and student representatives) to understand their communications objectives, select appropriate messages, formats, and distribution methods, set production timelines, and establish appropriate editorial and design approaches
• Provides creative direction and supervision to external and/or internal creative resources such as writers, photographers, illustrators and graphic designers
• Ensures consistent application of standards and guidelines for College materials, such as graphic identity standards
• Manages production activities, including creating printing specifications and arranging procurement of services, managing work flows, and production schedules, and assuring a quality finished product
• Prepares sensitive and high-priority communications such as speeches for use by senior management
• Performs related duties as assigned.

CUNY TITLE

Higher Education Associate

FLSA

Exempt

COMPENSATION AND BENEFITS

Salary commensurate with education and experience.

CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer a range of health plans, competitive retirement/pension benefits and savings plans, tuition waivers for CUNY graduate study and generous paid time off. Our staff also benefits from the extensive academic, arts, and athletic programs on our campuses and the opportunity to participate in a lively, diverse academic community in one of the greatest cities in the world.

HOW TO APPLY

From our job posting system, select "Apply Now', create or log in to a user account, and provide the requested information. If you are viewing this posting from outside our system, please visit https://cuny.jobs/brooklyn-college/new-jobs/ .

Applicants are asked to upload a cover letter and resume in pdf format.

CLOSING DATE

August 8, 2022

JOB SEARCH CATEGORY

CUNY Job Posting: Managerial/Professional

EQUAL EMPLOYMENT OPPORTUNITY

CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.